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Green Start-ups: Start-ups Accelerating Sustainability

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  • Aswathy Sreenivasan

    (Amrita School of Business, Amrita Vishwa Vidyapeetham)

  • M. Suresh

    (Amrita Vishwa Vidyapeetham)

Abstract

Start-ups and new businesses are the primary market players in developing and commercializing revolutionary sustainable inventions, while existing businesses often dominate the total innovation market. This suggests that design and environmental regulation should pay close attention to “green” start-ups that create and enforce goods or services that support the objectives of a green economy. This study aims to synthesize the importance of green in start-ups and the financing of green start-ups. Papers that included the term “green start-ups,” “green start-up financing,” and “green importance and start-ups” were considered for the analysis. The Biblioshiny package under the R programming tool was considered for the analysis. It has been found that India must support green businesses, particularly green start-ups if it is to accomplish its sustainable development goals. A mission or program focused on green start-ups must help the countries start-ups reach their full potential. This article stresses the crucial part that the “green” shows a positive signal to start-ups. It has also been found from past literature that sustainable start-ups have a strong influence on competitiveness. This research will aid start-ups in providing green products and services. Also, this research will help start-ups to find the appropriate financing options for funding.

Suggested Citation

  • Aswathy Sreenivasan & M. Suresh, 2023. "Green Start-ups: Start-ups Accelerating Sustainability," International Journal of Global Business and Competitiveness, Springer, vol. 18(1), pages 80-89, June.
    • Handle: RePEc:spr:ijogbc:v:18:y:2023:i:1:d:10.1007_s42943-022-00068-6
    DOI: 10.1007/s42943-022-00068-6
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    2. Eghbali, Mohammad-Ali & Rasti-Barzoki, Morteza & Altmann, Jörn, 2024. "An evolutionary game-theoretic approach to analysis the green innovation chain dynamics under government policies," Technology in Society, Elsevier, vol. 77(C).

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