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Digital-Driven Business Model Innovation: The Role of Data in Changing Companies’ Value Logic

In: Digitalization and Firm Performance

Author

Listed:
  • Chiara Ancillai

    (Università Politecnica Delle Marche)

  • Luca Marinelli

    (Università Politecnica Delle Marche)

  • Federica Pascucci

    (Università Politecnica Delle Marche)

Abstract

The steady rise of new digital technologies offers many opportunities for business model innovation in different industries. This also affects more traditional companies, which need to keep up with technological development to be able to compete with innovative firms. Notably, the Industry 4.0 paradigm has largely drawn the attention on digital-driven business model innovation among manufacturing companies, while less is known about how this is developing in other industries. This chapter aims at filling this gap and contributes to an ongoing debate by providing a thorough analysis of a digital-driven business model innovation in a product/service firm, thereby showing how data can act as an enabler of change and innovation in existing organizations.

Suggested Citation

  • Chiara Ancillai & Luca Marinelli & Federica Pascucci, 2022. "Digital-Driven Business Model Innovation: The Role of Data in Changing Companies’ Value Logic," Springer Books, in: Milena Ratajczak-Mrozek & Paweł Marszałek (ed.), Digitalization and Firm Performance, chapter 0, pages 73-98, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-83360-2_4
    DOI: 10.1007/978-3-030-83360-2_4
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    Cited by:

    1. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.

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