It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior
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DOI: 10.1016/j.jbusres.2022.113412
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- El Hedhli, Kamel & Zourrig, Haithem & Al Khateeb, Amr & Alnawas, Ibrahim, 2023. "Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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Keywords
Chatbot; Anthropomorphism; Self-congruence; Self-concept; Gender effects; Purchase intention;All these keywords.
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