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Love and Organizing in the Context of the Base of the Pyramid: An Integrative Justice Perspective

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  • Nicholas J.C. Santos

    (Creighton University)

  • Tina M. Facca-Miess

    (John Carroll University)

Abstract

This paper provides an overview of the Integrative Justice Model (IJM) for impoverished populations that was introduced in the marketing literature in the year 2009. The IJM was developed as a normative ethical framework to guide the growing corporate interest in the base of the pyramid (BoP) market to be fair and just to all parties but particularly the impoverished customer. In an impersonal marketplace that often exploits the less advantaged participant, the IJM provides five characteristics of “just” market situations. These are an authentic non-exploitative engagement, value co-creation, investment in future consumption, stakeholder interest representation and long-term profit management. At the heart of the IJM is love that flows from a recognition of the inherent dignity of those at the BoP and the need to respect and uphold that dignity in the marketplace. The hope is that as companies embrace the IJM in their functioning it will result in a marketplace that is fair, just, humanistic and loving.

Suggested Citation

  • Nicholas J.C. Santos & Tina M. Facca-Miess, 2024. "Love and Organizing in the Context of the Base of the Pyramid: An Integrative Justice Perspective," Humanistic Management Journal, Springer, vol. 9(2), pages 155-165, August.
    • Handle: RePEc:spr:humman:v:9:y:2024:i:2:d:10.1007_s41463-024-00176-w
    DOI: 10.1007/s41463-024-00176-w
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    References listed on IDEAS

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    1. Harry Hummels & Matthew T. Lee & Patrick Nullens & Renato Ruffini & Jennifer Hancock, 2021. "The Future on Love and Business Organizing. An Agenda for Growth and Affirmation of People and the Environment (AGAPE)," Humanistic Management Journal, Springer, vol. 6(3), pages 329-353, December.
    2. Nicholas Santos & Gene Laczniak, 2009. "“Just” Markets from the Perspective of Catholic Social Teaching," Journal of Business Ethics, Springer, vol. 89(1), pages 29-38, May.
    3. A. Coskun Samli, 2008. "Globalization from the Bottom Up," Springer Books, Springer, number 978-0-387-77098-7, February.
    4. Bishop, John Douglas, 2000. "A Framework for Discussing Normative Theories of Business Ethics," Business Ethics Quarterly, Cambridge University Press, vol. 10(3), pages 563-591, July.
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