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Propertymanagement als Professional Service – Implikationen für die Outsourcing-Praxis

Author

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  • Sigrun Lüttringhaus

    (TU Darmstadt
    Union Investment Real Estate GmbH)

Abstract

Zusammenfassung Assetmanager, die das Wertsteigerungspotenzial ihrer Immobilienportfolios während der Haltephase nutzen wollen, sind auf ein professionelles Propertymanagement ihrer Liegenschaften angewiesen. Letzteres wird häufig an einen Dienstleister outgesourct mit dem Ziel, Kosten einzusparen. Angestrebt werden insbesondere Skaleneffekte durch den Fremdbezug standardisierter Dienstleistungen, die anhand von zuvor festgelegten Service-Levels in Auftrag gegeben und gemessen werden. Dieser Ansatz greift in den meisten Fällen jedoch zu kurz, da das Propertymanagement eine doppelköpfige Dienstleistung ist, die nicht nur generic services umfasst, sondern aufgrund ihrer Management-Bestandteile vielmehr den Professional Services zuzurechnen ist. Die Propertymanagement-Dienstleistung ist wissenschaftlich bislang kaum erforscht. Diese Lücke sucht der vorliegende Beitrag zu schließen. Ziel ist eine theoretisch fundierte Konzeption des Propertymanagements als Professional Service. In einem ersten Schritt erfolgt eine kurze Erläuterung des Dienstleistungsbegriffes und speziell der Professional Services. Sodann wird das Propertymanagement als Teil des Immobilienmanagements verortet. Im Anschluss wird der Leistungskatalog des Propertymanagements dargestellt, und es erfolgt eine Abgrenzung zur Schwesterdisziplin Facilitymanagement. Schließlich wird die komplexe und personalintensive Propertymanagement-Dienstleistung als Professional Service identifiziert. Diese Klassifizierung hat weitreichende Konsequenzen für den gesamten Prozess des Fremdbezugs der Dienstleistung. Am Ende des Beitrags wird beispielhaft auf die Praxis-Implikationen für das Propertymanagement-Outsourcing und speziell die Partnerwahlphase eingegangen.

Suggested Citation

  • Sigrun Lüttringhaus, 2016. "Propertymanagement als Professional Service – Implikationen für die Outsourcing-Praxis," Zeitschrift für Immobilienökonomie (German Journal of Real Estate Research), Springer;Gesellschaft für Immobilienwirtschaftliche Forschung e. V., vol. 2(1), pages 29-51, April.
  • Handle: RePEc:spr:gjorer:v:2:y:2016:i:1:d:10.1365_s41056-016-0010-5
    DOI: 10.1365/s41056-016-0010-5
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    References listed on IDEAS

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