IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i6p2498-d335745.html
   My bibliography  Save this article

The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study

Author

Listed:
  • Chang Wang

    (School of Business, Central South University, Changsha 410083, China)

  • Tingting Zhu

    (School of Business, Central South University, Changsha 410083, China)

  • Hailin Yao

    (School of Business, Central South University, Changsha 410083, China)

  • Qiao Sun

    (School of Business, Central South University, Changsha 410083, China
    College of Tourism, Hunan Normal University, Changsha 410081, China)

Abstract

The rapid growth of electronic waste around the world has led to increased recycling problems. With the development of information technology, e-commerce has become a new trend in electronic waste recycling. This research designs two experiments to study the effect mechanism of green information on participation intention (PI) for online recycling websites. We found that providing green information can increase the PI of consumers, including environmental knowledge of product recycling (EKPR) and environmental corporate social responsibility (ECSR). Green perceived value (GPV) and green trust (GT) play mediating roles on the impact of green information on PI. In addition, the recycling platform reputation (RPR) plays a moderating role in the effect of ECSR on GT. Theoretical and managerial implications, along with avenues for future research, are discussed.

Suggested Citation

  • Chang Wang & Tingting Zhu & Hailin Yao & Qiao Sun, 2020. "The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2498-:d:335745
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/6/2498/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/6/2498/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Beibei Yue & Guanghua Sheng & Shengxiang She & Jiaqi Xu, 2020. "Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
    2. Jian Cao & Jiayang Xu & Hui Wang & Xuemei Zhang & Xihui Chen & Yunwen Zhao & Xiaoli Yang & Gengui Zhou & Jerald L. Schnoor, 2018. "Innovating Collection Modes for Waste Electrical and Electronic Equipment in China," Sustainability, MDPI, vol. 10(5), pages 1-33, May.
    3. Yu-Shan Chen & Ching-Hsun Chang, 2013. "Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk," Journal of Business Ethics, Springer, vol. 114(3), pages 489-500, May.
    4. van den Bergh, Jeroen C.J.M., 2008. "Environmental regulation of households: An empirical review of economic and psychological factors," Ecological Economics, Elsevier, vol. 66(4), pages 559-574, July.
    5. Royston Greenwood & Stan X. Li & Rajshree Prakash & David L. Deephouse, 2005. "Reputation, Diversification, and Organizational Explanations of Performance in Professional Service Firms," Organization Science, INFORMS, vol. 16(6), pages 661-673, December.
    6. Pothitou, Mary & Hanna, Richard F. & Chalvatzis, Konstantinos J., 2016. "Environmental knowledge, pro-environmental behaviour and energy savings in households: An empirical study," Applied Energy, Elsevier, vol. 184(C), pages 1217-1229.
    7. Zhang, Bin & Du, Zhanjie & Wang, Bo & Wang, Zhaohua, 2019. "Motivation and challenges for e-commerce in e-waste recycling under “Big data” context: A perspective from household willingness in China," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 436-444.
    8. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    9. Katzev, Richard D. & Johnson, Theodore R., 1983. "A social-psychological analysis of residential electricity consumption: the impact of minimal justification techniques," Journal of Economic Psychology, Elsevier, vol. 3(3-4), pages 267-284, September.
    10. Abrahamse, Wokje & Steg, Linda, 2009. "How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings?," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 711-720, October.
    11. Feiyu Chen & Hong Chen & Jiahui Yang & Ruyin Long & Qianwen Li, 2018. "Impact of Information Intervention on the Recycling Behavior of Individuals with Different Value Orientations—An Experimental Study on Express Delivery Packaging Waste," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
    12. Mathur, Lynette Knowles & Mathur, Ike, 2000. "An Analysis of the Wealth Effects of Green Marketing Strategies," Journal of Business Research, Elsevier, vol. 50(2), pages 193-200, November.
    13. Sora Kim, 2019. "The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception," Journal of Business Ethics, Springer, vol. 154(4), pages 1143-1159, February.
    14. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Miaomei Guo & Weilun Huang, 2023. "Consumer Willingness to Recycle The Wasted Batteries of Electric Vehicles in the Era of Circular Economy," Sustainability, MDPI, vol. 15(3), pages 1-20, February.
    2. Radosław Wolniak & Adam Wyszomirski & Marcin Olkiewicz & Anna Olkiewicz, 2021. "Environmental Corporate Social Responsibility Activities in Heating Industry—Case Study," Energies, MDPI, vol. 14(7), pages 1-19, March.
    3. Abdelmohsen A. Nassani & Maher Badawi & Maria Giovanna Confetto & Maria Palazzo & Maria Antonella Ferri & Mohamed Haffar, 2023. "Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support," Sustainability, MDPI, vol. 15(5), pages 1-13, March.
    4. Hilal Shams & Altaf Hossain Molla & Mohd Nizam Ab Rahman & Hawa Hishamuddin & Zambri Harun & Nallapaneni Manoj Kumar, 2023. "Exploring Industry-Specific Research Themes on E-Waste: A Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
    5. Filippo Corsini & Natalia Marzia Gusmerotti & Marco Frey, 2020. "Consumer’s Circular Behaviors in Relation to the Purchase, Extension of Life, and End of Life Management of Electrical and Electronic Products: A Review," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    6. Ang Li & Bo Li & Xia Liu & Ying Zhang & Haiyan Zhang & Xuyang Lei & Suxia Hou & Bin Lu, 2022. "Characteristics and Dynamics of University Students’ Awareness of Retired Mobile Phones in China," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    7. Liang Shen & Runjie Fan & Zhaoqing Yu & Yuyan Wang, 2021. "The Service Strategy and Influencing Factors of Online Recycling of Used Mobile Phones," Mathematics, MDPI, vol. 9(21), pages 1-24, October.
    8. Yuan Ma & Changshan Liu, 2022. "The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors," IJERPH, MDPI, vol. 19(13), pages 1-15, June.
    9. Guojun Ji & Zhongfeng Sun & Kim Hua Tan, 2021. "Collaborative Rebate Strategy of Business-to-Customer Platforms Considering Recycling and Trade-Ins Simultaneously," Sustainability, MDPI, vol. 13(4), pages 1-19, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
    2. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    3. Innocent, Morgane & Francois-Lecompte, Agnès, 2018. "The values of electricity saving for consumers," Energy Policy, Elsevier, vol. 123(C), pages 136-146.
    4. Lin, Jialing & Lobo, Antonio & Leckie, Civilai, 2017. "The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 133-141.
    5. Guo, Zhifeng & Zhou, Kaile & Zhang, Chi & Lu, Xinhui & Chen, Wen & Yang, Shanlin, 2018. "Residential electricity consumption behavior: Influencing factors, related theories and intervention strategies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 399-412.
    6. Mubashir Ahmad Aukhoon & Junaid Iqbal & Zahoor Ahmad Parray, 2024. "Impact of corporate social responsibility on employee green behavior: Role of green human resource management practices and employee green culture," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 3768-3778, September.
    7. Volland, Benjamin, 2017. "The role of risk and trust attitudes in explaining residential energy demand: Evidence from the United Kingdom," Ecological Economics, Elsevier, vol. 132(C), pages 14-30.
    8. Hendrik Schmitz & Reinhard Madlener, 2020. "Heterogeneity in price responsiveness for residential space heating in Germany," Empirical Economics, Springer, vol. 59(5), pages 2255-2281, November.
    9. Xin Duan & Shengli Dai & Rui Yang & Ziwei Duan & Yanhong Tang, 2020. "Environmental Collaborative Governance Degree of Government, Corporation, and Public," Sustainability, MDPI, vol. 12(3), pages 1-14, February.
    10. Kenichi Mizobuchi & Kenji Takeuchi, 2012. "The Influences of Economic and Psychological Factors on Energy-Saving Behavior: A Field Experiment in Matsuyama, Japan," Discussion Papers 1206, Graduate School of Economics, Kobe University.
    11. Lyu, Tu & Chen, Hao & Guo, Yulin, 2023. "Investigating innovation diffusion, social influence, and personal inner forces to understand people's participation in online e-waste recycling," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    12. Sylwia Słupik & Joanna Kos-Łabędowicz & Joanna Trzęsiok, 2021. "Energy-Related Behaviour of Consumers from the Silesia Province (Poland)—Towards a Low-Carbon Economy," Energies, MDPI, vol. 14(8), pages 1-23, April.
    13. Rizzi, Francesco & Gigliotti, Marina & Runfola, Andrea & Ferrucci, Luca, 2022. "Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Saqib Ali & Habib Ullah & Minhas Akbar & Waheed Akhtar & Hasan Zahid, 2019. "Determinants of Consumer Intentions to Purchase Energy-Saving Household Products in Pakistan," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    15. Qiong Yao & Suzhen Zeng & Shibin Sheng & Shiyuan Gong, 2021. "Green innovation and brand equity: moderating effects of industrial institutions," Asia Pacific Journal of Management, Springer, vol. 38(2), pages 573-602, June.
    16. Mahabubur Rahman & Saqib Aziz & Mathew Hughes, 2020. "The product‐market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2001-2018, July.
    17. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    18. Litvine, Dorian & Gazull, Laurent & Dabat, Marie-Hélène, 2014. "Assessing the potential demand for biofuel by combining Economics and Psychology: A focus on proximity applied to Jatropha oil in Africa," Ecological Economics, Elsevier, vol. 100(C), pages 85-95.
    19. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    20. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2498-:d:335745. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.