IDEAS home Printed from https://ideas.repec.org/a/spr/gjofsm/v20y2019i1d10.1007_s40171-018-0202-z.html
   My bibliography  Save this article

Drawing a Strategy Canvas Using the Fuzzy Best–Worst Method

Author

Listed:
  • Ehsan Khanmohammadi

    (University of Tehran)

  • Mostafa Zandieh

    (Shahid Beheshti University)

  • Talieh Tayebi

    (University of Tehran)

Abstract

Blue ocean strategy is a new approach to strategy-making and innovation with the aim of sustained performance and growth of the company. In this approach, an analytical and decision-making tool known as Strategy Canvas is introduced in order to create blue oceans and to innovate value. Strategy Canvas provides a basic framework for taking into account all competitive and key factors in the current industry. In this study, the proposed fuzzy best–worst method is employed as a multi-criteria decision-making method to map Strategy Canvas of a manufacturing company in Iran. The proposed method is concerned with the proposition of a new approach to eliciting the weight vector from the fuzzy pairwise comparison matrices. For this purpose, a nonlinear optimization model was proposed. After solving the model, crisp weights were extracted from the fuzzy pairwise comparison matrices. The proposed method was an execution of the best–worst method in a fuzzy environment. This method is able to carry out fewer and more consistent comparisons. This method is also capable of substituting the fuzzy AHP method.

Suggested Citation

  • Ehsan Khanmohammadi & Mostafa Zandieh & Talieh Tayebi, 2019. "Drawing a Strategy Canvas Using the Fuzzy Best–Worst Method," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(1), pages 57-75, March.
    • Handle: RePEc:spr:gjofsm:v:20:y:2019:i:1:d:10.1007_s40171-018-0202-z
    DOI: 10.1007/s40171-018-0202-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40171-018-0202-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40171-018-0202-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. R. E. Bellman & L. A. Zadeh, 1970. "Decision-Making in a Fuzzy Environment," Management Science, INFORMS, vol. 17(4), pages 141-164, December.
    2. Anil Kumar & Manoj Kumar Dash, 2017. "Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(2), pages 153-161, June.
    3. Sushil, 2017. "Small Steps for a Giant Leap: Flexible Organization," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(4), pages 273-274, December.
    4. Xu, Xiaozhan, 2001. "The SIR method: A superiority and inferiority ranking method for multiple criteria decision making," European Journal of Operational Research, Elsevier, vol. 131(3), pages 587-602, June.
    5. Willem Karel M. Brauers & Edmundas Kazimieras Zavadskas & Zenonas Turskis & Tatjana Vilutiene, 2008. "Multi‐objective contractor's ranking by applying the Moora method," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 9(4), pages 245-255, July.
    6. Chang, Shih-Chi, 2010. "Bandit cellphones: A blue ocean strategy," Technology in Society, Elsevier, vol. 32(3), pages 219-223.
    7. Amir Abbas Shojaie & Sepideh Babaie & Emel Sayah & Davood Mohammaditabar, 2018. "Analysis and Prioritization of Green Health Suppliers Using Fuzzy ELECTRE Method with a Case Study," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(1), pages 39-52, March.
    8. Cheng, Ching-Hsue, 1997. "Evaluating naval tactical missile systems by fuzzy AHP based on the grade value of membership function," European Journal of Operational Research, Elsevier, vol. 96(2), pages 343-350, January.
    9. J. P. Brans & Ph. Vincke, 1985. "Note---A Preference Ranking Organisation Method," Management Science, INFORMS, vol. 31(6), pages 647-656, June.
    10. Keeney,Ralph L. & Raiffa,Howard, 1993. "Decisions with Multiple Objectives," Cambridge Books, Cambridge University Press, number 9780521438834, September.
    11. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    12. Wang, Ling & Chu, Jian & Wu, Jun, 2007. "Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process," International Journal of Production Economics, Elsevier, vol. 107(1), pages 151-163, May.
    13. Lindič, Jaka & Bavdaž, Mojca & Kovačič, Helena, 2012. "Higher growth through the Blue Ocean Strategy: Implications for economic policy," Research Policy, Elsevier, vol. 41(5), pages 928-938.
    14. Rezaei, Jafar, 2015. "Best-worst multi-criteria decision-making method," Omega, Elsevier, vol. 53(C), pages 49-57.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heidary Dahooie, Jalil & Qorbani, Ali Reza & Daim, Tugrul, 2021. "Providing a framework for selecting the appropriate method of technology acquisition considering uncertainty in hierarchical group decision-making: Case Study: Interactive television technology," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    2. Sisto, Roberta & Fernández-Portillo, Luis A. & Yazdani, Morteza & Estepa-Mohedano, Lorenzo & Torkayesh, Ali Ebadi, 2022. "Strategic planning of rural areas: Integrating participatory backcasting and multiple criteria decision analysis tools," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ehsan Khanmohammadi & Maryam Azizi & HamidReza Talaie & Fatih Ecer & Erfan Babaee Tirkolaee, 2024. "A novel hybrid decision-making framework based on modified fuzzy analytic network process and fuzzy best–worst method," Operational Research, Springer, vol. 24(4), pages 1-32, December.
    2. Sajid Ali & Sang-Moon Lee & Choon-Man Jang, 2017. "Determination of the Most Optimal On-Shore Wind Farm Site Location Using a GIS-MCDM Methodology: Evaluating the Case of South Korea," Energies, MDPI, vol. 10(12), pages 1-22, December.
    3. Aleksandar Aleksić & Danijela Tadić, 2023. "Industrial and Management Applications of Type-2 Multi-Attribute Decision-Making Techniques Extended with Type-2 Fuzzy Sets from 2013 to 2022," Mathematics, MDPI, vol. 11(10), pages 1-24, May.
    4. Harsha Cheemakurthy & Karl Garme, 2022. "Fuzzy AHP-Based Design Performance Index for Evaluation of Ferries," Sustainability, MDPI, vol. 14(6), pages 1-27, March.
    5. Daniel R. Georgiadis & Thomas A. Mazzuchi & Shahram Sarkani, 2013. "Using multi criteria decision making in analysis of alternatives for selection of enabling technology," Systems Engineering, John Wiley & Sons, vol. 16(3), pages 287-303, September.
    6. Khalid Aljohani & Russell G. Thompson, 2018. "A Stakeholder-Based Evaluation of the Most Suitable and Sustainable Delivery Fleet for Freight Consolidation Policies in the Inner-City Area," Sustainability, MDPI, vol. 11(1), pages 1-27, December.
    7. Kiracı, Kasım & Akan, Ercan, 2020. "Aircraft selection by applying AHP and TOPSIS in interval type-2 fuzzy sets," Journal of Air Transport Management, Elsevier, vol. 89(C).
    8. Keon Chul Park & Dong-Hee Shin, 2017. "Security assessment framework for IoT service," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 64(1), pages 193-209, January.
    9. Somsuk, Nisakorn & Laosirihongthong, Tritos, 2014. "A fuzzy AHP to prioritize enabling factors for strategic management of university business incubators: Resource-based view," Technological Forecasting and Social Change, Elsevier, vol. 85(C), pages 198-210.
    10. Benyou Jia & Slobodan P. Simonovic & Pingan Zhong & Zhongbo Yu, 2016. "A Multi-Objective Best Compromise Decision Model for Real-Time Flood Mitigation Operations of Multi-Reservoir System," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 30(10), pages 3363-3387, August.
    11. V. Alpagut Yavuz, 2016. "An Analysis of Job Change Decision Using a Hybrid Mcdm Method: A Comparative Analysis," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(3), pages 60-75, March.
    12. Lupo, Toni, 2015. "Fuzzy ServPerf model combined with ELECTRE III to comparatively evaluate service quality of international airports in Sicily," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 249-259.
    13. Nitidetch Koohathongsumrit & Pongchanun Luangpaiboon, 2022. "An integrated FAHP–ZODP approach for strategic marketing information system project selection," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 1792-1809, September.
    14. Ruchi Mishra & Rajesh Kr Singh & Venkatesh Mani, 2023. "A hybrid multi criteria decision-making framework to facilitate omnichannel adoption in logistics: an empirical case study," Annals of Operations Research, Springer, vol. 326(2), pages 685-719, July.
    15. Waseem Alam & Haiyan Wang & Amjad Pervez & Muhammad Safdar & Arshad Jamal & Meshal Almoshaogeh & Hassan M. Al-Ahmadi, 2024. "Analysis and Prediction of Risky Driving Behaviors Using Fuzzy Analytical Hierarchy Process and Machine Learning Techniques," Sustainability, MDPI, vol. 16(11), pages 1-27, May.
    16. Olcer, A. I. & Odabasi, A. Y., 2005. "A new fuzzy multiple attributive group decision making methodology and its application to propulsion/manoeuvring system selection problem," European Journal of Operational Research, Elsevier, vol. 166(1), pages 93-114, October.
    17. Şebnem Karul Tonka & Ismail Ekmekci, 2022. "A Model Proposal for Occupational Health and Safety Performance Measurement in Geothermal Drilling Areas," Sustainability, MDPI, vol. 14(23), pages 1-24, November.
    18. Mohamed Hanine & Omar Boutkhoum & Abderrafie El Maknissi & Abdessadek Tikniouine & Tarik Agouti, 2016. "Decision making under uncertainty using PEES–fuzzy AHP–fuzzy TOPSIS methodology for landfill location selection," Environment Systems and Decisions, Springer, vol. 36(4), pages 351-367, December.
    19. Hocine, Amine & Kouaissah, Noureddine & Bettahar, Samir & Benbouziane, Mohamed, 2018. "Optimizing renewable energy portfolios under uncertainty: A multi-segment fuzzy goal programming approach," Renewable Energy, Elsevier, vol. 129(PA), pages 540-552.
    20. Amelia Bilbao-Terol & Mar Arenas-Parra & Raquel Quiroga-García & Celia Bilbao-Terol, 2022. "An extended best–worst multiple reference point method: application in the assessment of non-life insurance companies," Operational Research, Springer, vol. 22(5), pages 5323-5362, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:gjofsm:v:20:y:2019:i:1:d:10.1007_s40171-018-0202-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.