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Critical success factors of users’ continuous intention of adopting cryptocurrency exchanges: LAS-VICT principle

Author

Listed:
  • Cheuk Hang Au

    (Edith Cowan University)

  • Kevin K. W. Ho

    (University of Tsukuba)

  • Kris. M. Y. Law

    (Deakin University)

  • Dickson K. W. Chiu

    (The University of Hong Kong)

Abstract

The proliferation of cryptocurrencies has contributed to the emergence of different cryptocurrency exchanges (crypto-exchanges). While these services may be regarded as FinTech, involving cryptocurrency as the major transaction currency has made these services potentially distinctive from other fiat-based FinTech services. Thus, the critical success factors of crypto-exchanges may not be identical to those of other fiat-based FinTech services. Grounded on theories related to FinTech and service varieties, we developed a survey and explored the role of different factors on users’ continuous intention of adopting the crypto-exchanges. Our results suggested that when users perceive specific crypto-exchange characteristics, they are more likely to adopt the exchange continuously. Combining previous literature, we name this set of factors “LAS-VICT principle”, including low user-burden, asset-light, scalability, variety, innovativeness, scalability, and transparency. However, users’ emphasis on factors may differ based on their cryptocurrency experience. Based on our findings, we provided some theoretical and practical implications.

Suggested Citation

  • Cheuk Hang Au & Kevin K. W. Ho & Kris. M. Y. Law & Dickson K. W. Chiu, 2024. "Critical success factors of users’ continuous intention of adopting cryptocurrency exchanges: LAS-VICT principle," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.
    • Handle: RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00721-3
    DOI: 10.1007/s12525-024-00721-3
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    References listed on IDEAS

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    More about this item

    Keywords

    Bitcoin; Cryptocurrencies; Cryptocurrency exchanges; FinTech; Binance;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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