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Trade-offs and synergies of digital choice environments: Towards a taxonomy and configurational model

Author

Listed:
  • Phillip Oliver Gottschewski-Meyer

    (Faculty IV–Business and Computer Science, University of Applied Sciences and Arts)

  • Marvin Auf der Landwehr

    (Faculty IV–Business and Computer Science, University of Applied Sciences and Arts)

  • Nicole Lüddemann

    (Faculty IV–Business and Computer Science, University of Applied Sciences and Arts)

  • Christoph Viebahn

    (Faculty IV–Business and Computer Science, University of Applied Sciences and Arts)

Abstract

The advancing digitalization of daily life has led to an increasing number of choices in the digital sphere. User interfaces that require either a judgment or a decision, the so-called digital choice environments (DCEs), are essential focal points for interventions to alter behaviors towards individual or societal welfare. However, there is a lack of descriptive and prescriptive knowledge within the field of DCEs. In this research, we follow a multi-stage approach to classify the characteristics of DCEs from a choice-centric viewpoint and disclose configurational trade-offs. To achieve this, we first build a taxonomy of DCEs that we validate through expert interviews. Subsequently, we use cluster analysis to identify four configurations of DCEs, which serve as the basis for the development of a configurational model that outlines configuration-specific user outcomes. Our results contribute to the existing knowledge of digital value creation as well as the explanatory understanding of trade-offs among different DCEs.

Suggested Citation

  • Phillip Oliver Gottschewski-Meyer & Marvin Auf der Landwehr & Nicole Lüddemann & Christoph Viebahn, 2024. "Trade-offs and synergies of digital choice environments: Towards a taxonomy and configurational model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-21, December.
    • Handle: RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00717-z
    DOI: 10.1007/s12525-024-00717-z
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    Keywords

    Taxonomy; Digital choice environments; Configurational model;
    All these keywords.

    JEL classification:

    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General

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