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Internet and E-Commerce Adoption by Agricultural Input Firms

Author

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  • Jason Henderson
  • Frank Dooley
  • Jay Akridge

Abstract

By 1999, most agricultural input firms used company Web sites and adopted some type of Internet strategy. However, far fewer engaged in e-commerce with most activity occurring with suppliers (channel partners) rather than with end customers. Firms perceiving greater logistics and inventory management gains were more engaged in e-commerce activity. The ease of information access, more product choices, easier product comparisons, and improved buying convenience were expected to support farmer e-commerce adoption. However, firm managers indicate that a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs.

Suggested Citation

  • Jason Henderson & Frank Dooley & Jay Akridge, 2004. "Internet and E-Commerce Adoption by Agricultural Input Firms," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(4), pages 505-520.
    • Handle: RePEc:oup:revage:v:26:y:2004:i:4:p:505-520.
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    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2004.00196.x
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    1. Wheatley, W. Parker & Buhr, Brian L. & Dipietre, Dennis, 2001. "E-Commerce In Agriculture: Development, Strategy, And Market Implications," Staff Papers 13938, University of Minnesota, Department of Applied Economics.
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    Cited by:

    1. Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022. "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1541-1554, September.
    2. LoPiccalo, Katherine, 2022. "Impact of broadband penetration on U.S. Farm productivity: A panel approach," Telecommunications Policy, Elsevier, vol. 46(9).
    3. Maud Roucan‐Kane & Corinne Alexander & Michael D. Boehlje & Scott W. Downey & Allan W. Gray, 2010. "Agricultural financial market segments," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 70(2), pages 231-244, August.
    4. Barkley, David L. & Lamie, R. David & Markley, Deborah M., 2007. "Case Studies of E-Commerce in Small and Medium-sized Enterprises: A Review of the Literature," UCED Working Papers 112893, Clemson University, University Center for Economic Development.
    5. Mishra, Ashok K. & Williams, Robert P. & Detre, Joshua D., 2009. "Internet Access and Internet Purchasing Patterns of Farm Households," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(2), pages 240-257, October.
    6. Briggeman, Brian C. & Whitacre, Brian E., 2010. "Farming and the Internet: Reasons for Non-Use," Agricultural and Resource Economics Review, Cambridge University Press, vol. 39(3), pages 571-584, October.
    7. Gao Zhenqing, 2022. "Inner Mongolia Rural E-Commerce Innovation and Development Practice Path," Applied Economics and Finance, Redfame publishing, vol. 9(2), pages 42-47, May.
    8. Liao, Ziqi & Shi, Xinping & Wong, Wing-Keung, 2014. "Key determinants of sustainable smartcard payment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 306-313.
    9. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    10. repec:oup:ajagec:v:99:y:2017:i:1:p:1-18. is not listed on IDEAS
    11. Zeng, Yiwu & Jia, Fu & Wan, Li & Guo, Hongdong, 2017. "E-commerce in agri-food sector: a systematic literature review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(4), February.
    12. Elisa Giampietri & Samuele Trestini, 2020. "Analysing farmers' intention to adopt web marketing under a technology-organisation-environment perspective: A case study in Italy," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(5), pages 226-233.
    13. Shehata, Sabry A., 2007. "The Use Of Interactive Cost Of Production In Extension And Teaching Agribusiness Management-Linking Hawaiian Agribusiness To The World Via The World Wide Web," 26th West Indies Agricultural Economics Conference, July 2006, San Juan, Puerto Rico 36958, Caribbean Agro-Economic Society.
    14. Neeraj Singh & Kushankur Dey, 2023. "A typology of agricultural market information systems and its dimensions: Case studies of digital platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    15. Ljutić, B. Ž. & Đurđević, D. & Đorđević, Z. & Damnjanovic, A., 2016. "Serbian Large Agribusiness Corporations Knocking at the Door of E-Agribusiness Revolution," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(2), pages 1-9, June.

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