Chatbot commerce—How contextual factors affect Chatbot effectiveness
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DOI: 10.1007/s12525-023-00629-4
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More about this item
Keywords
Recommendation agent; Innovation adoption; Chatbot; Cognitive load theory; Common ground theory;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
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