IDEAS home Printed from https://ideas.repec.org/a/spr/elmark/v28y2018i1d10.1007_s12525-017-0271-4.html
   My bibliography  Save this article

On the way to understanding binge watching behavior: the over-estimated role of involvement

Author

Listed:
  • Jani Merikivi

    (Central China Normal University
    Aalto University, School of Business)

  • Antti Salovaara

    (Aalto University, School of Business)

  • Matti Mäntymäki

    (Aalto University, School of Business)

  • Lilong Zhang

    (Central China Normal University)

Abstract

Watching television shows using online television streaming services, such as Netflix, Hulu, and Youku, has mushroomed in the recent years. Along with these services, binge watching, defined as an act of consuming more than one episode of a television show in quick succession, has become a widespread behavior. Yet, it has received very little attention from academics. This study conceptualizes binge watching and examines its effect on satisfaction. We present binge watching as a two-dimensional system usage concept, including behavioral and cognitive involvement components. Using these components, we then study their impact on user satisfaction. We test our explorative approach with a sample of 227 respondents using Partial Least Squares modeling. The results support heterogeneous view of online television streaming service use. That is, involvement with binge watching is over-estimated and does not define user satisfaction. Our study contributes to online consumer behavior research as well as the information systems literature by investigating binge watching as a distinct form of technology use.

Suggested Citation

  • Jani Merikivi & Antti Salovaara & Matti Mäntymäki & Lilong Zhang, 2018. "On the way to understanding binge watching behavior: the over-estimated role of involvement," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 111-122, February.
  • Handle: RePEc:spr:elmark:v:28:y:2018:i:1:d:10.1007_s12525-017-0271-4
    DOI: 10.1007/s12525-017-0271-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12525-017-0271-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12525-017-0271-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Detmar Straub & Moez Limayem & Elena Karahanna-Evaristo, 1995. "Measuring System Usage: Implications for IS Theory Testing," Management Science, INFORMS, vol. 41(8), pages 1328-1342, August.
    2. Faber, Ronald J, et al, 1995. "Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 296-304, December.
    3. Arun Rai & Sandra S. Lang & Robert B. Welker, 2002. "Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis," Information Systems Research, INFORMS, vol. 13(1), pages 50-69, March.
    4. Andrew Burton-Jones & Detmar W. Straub, 2006. "Reconceptualizing System Usage: An Approach and Empirical Test," Information Systems Research, INFORMS, vol. 17(3), pages 228-246, September.
    5. repec:dau:papers:123456789/7048 is not listed on IDEAS
    6. Folkes, Valerie S, 1984. "Consumer Reactions to Product Failure: An Attributional Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 398-409, March.
    7. Henri Barki & Ryad Titah & Céline Boffo, 2007. "Information system use-related activity : An expanded behavioral conceptualization of individual-level information system use," Post-Print hal-02311855, HAL.
    8. William H. DeLone & Ephraim R. McLean, 1992. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, INFORMS, vol. 3(1), pages 60-95, March.
    9. Henri Barki & Ryad Titah & Céline Boffo, 2007. "Information system use-related activity : An expanded behavioral conceptualization of individual-level information system use," Post-Print hal-02312468, HAL.
    10. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
    11. Henri Barki & Ryad Titah & Céline Boffo, 2007. "Information System Use--Related Activity: An Expanded Behavioral Conceptualization of Individual-Level Information System Use," Information Systems Research, INFORMS, vol. 18(2), pages 173-192, June.
    12. Peter B. Seddon, 1997. "A Respecification and Extension of the DeLone and McLean Model of IS Success," Information Systems Research, INFORMS, vol. 8(3), pages 240-253, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas Hess & Ioanna Constantiou, 2018. "Introduction to the special issue on “Digitalization and the Media Industry”," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 77-78, February.
    2. Zainab Alimoradi & Elahe Jafari & Marc N. Potenza & Chung-Ying Lin & Chien-Yi Wu & Amir H. Pakpour, 2022. "Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis," IJERPH, MDPI, vol. 19(15), pages 1-24, August.
    3. Zofia Saternus & Patrick Weber & Oliver Hinz, 2022. "The effects of advertisement disclosure on heavy and light Instagram users," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1351-1372, September.
    4. Gänßle, Sophia & Kunz-Kaltenhaeuser, Philipp, 2020. "What drives binge-watching? An economic theory and analysis of impact factors," Ilmenau Economics Discussion Papers 138, Ilmenau University of Technology, Institute of Economics.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kwahk, Kee-Young & Ahn, Hyunchul & Ryu, Young U., 2018. "Understanding mandatory IS use behavior: How outcome expectations affect conative IS use," International Journal of Information Management, Elsevier, vol. 38(1), pages 64-76.
    2. Sun, Jonghak & Teng, James T.C., 2017. "The construct of information systems use benefits: Theoretical explication of its underlying dimensions and the development of a measurement scale," International Journal of Information Management, Elsevier, vol. 37(5), pages 400-416.
    3. Andrew Burton-Jones & Camille Grange, 2013. "From Use to Effective Use: A Representation Theory Perspective," Information Systems Research, INFORMS, vol. 24(3), pages 632-658, September.
    4. Kwan Soo Hong & DonHee Lee, 2018. "Impact of operational innovations on customer loyalty in the healthcare sector," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 575-600, September.
    5. Ann-Frances Cameron & Jane Webster, 2013. "Multicommunicating: Juggling Multiple Conversations in the Workplace," Information Systems Research, INFORMS, vol. 24(2), pages 352-371, June.
    6. Peters, Twan & Işık, Öykü & Tona, Olgerta & Popovič, Aleš, 2016. "How system quality influences mobile BI use: The mediating role of engagement," International Journal of Information Management, Elsevier, vol. 36(5), pages 773-783.
    7. Morteza Ghobakhloo & Sai Hong Tang, 2015. "Information system success among manufacturing SMEs: case of developing countries," Information Technology for Development, Taylor & Francis Journals, vol. 21(4), pages 573-600, October.
    8. Henri Barki & Ryad Titah & Céline Boffo, 2007. "Information System Use--Related Activity: An Expanded Behavioral Conceptualization of Individual-Level Information System Use," Information Systems Research, INFORMS, vol. 18(2), pages 173-192, June.
    9. Jean-Charles Pillet & Kevin Carillo & Claudio Vitari & Federico Pigni, 2020. "What Does It Do? Theorizing Functional Ambiguity As A Factor Influencing User Perceptions Of Information Technology," Grenoble Ecole de Management (Post-Print) hal-03026903, HAL.
    10. Yu Tong & Sharon Swee-Lin Tan & Hock-Hai Teo, 2015. "The Road to Early Success: Impact of System Use in the Swift Response Phase," Information Systems Research, INFORMS, vol. 26(2), pages 418-436, June.
    11. Jean-Charles Pillet & Kevin Carillo & Claudio Vitari & Federico Pigni, 2020. "What Does It Do? Theorizing Functional Ambiguity As A Factor Influencing User Perceptions Of Information Technology," Post-Print hal-03026903, HAL.
    12. Lee, Sang-Yong Tom & Kim, Hee-Woong & Gupta, Sumeet, 2009. "Measuring open source software success," Omega, Elsevier, vol. 37(2), pages 426-438, April.
    13. Shaw, Norman, 2014. "The role of the professional association: A grounded theory study of Electronic Medical Records usage in Ontario, Canada," International Journal of Information Management, Elsevier, vol. 34(2), pages 200-209.
    14. Efpraxia D. Zamani & Nancy Pouloudi & George M. Giaglis & Jonathan Wareham, 2022. "Appropriating Information Technology Artefacts through Trial and Error: The Case of the Tablet," Information Systems Frontiers, Springer, vol. 24(1), pages 97-119, February.
    15. Hillol Bala & Viswanath Venkatesh, 2016. "Adaptation to Information Technology: A Holistic Nomological Network from Implementation to Job Outcomes," Management Science, INFORMS, vol. 62(1), pages 156-179, January.
    16. Nurlia Dewi & Willy Abdillah & Muhartini Salim & Slamet Widodo, 2021. "The Role of Leadership in Implementation Public Information System of Local Government Institutions in Indonesia," International Review of Management and Marketing, Econjournals, vol. 11(6), pages 1-9.
    17. A. Maes & G. Poels, 2006. "Development of a user evaluations based quality model for conceptual modeling," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/406, Ghent University, Faculty of Economics and Business Administration.
    18. Nripendra P. Rana & Yogesh K. Dwivedi & Michael D. Williams & Vishanth Weerakkody, 2015. "Investigating success of an e-government initiative: Validation of an integrated IS success model," Information Systems Frontiers, Springer, vol. 17(1), pages 127-142, February.
    19. Yogesh K. Dwivedi & David Wastell & Sven Laumer & Helle Zinner Henriksen & Michael D. Myers & Deborah Bunker & Amany Elbanna & M. N. Ravishankar & Shirish C. Srivastava, 2015. "Research on information systems failures and successes: Status update and future directions," Information Systems Frontiers, Springer, vol. 17(1), pages 143-157, February.
    20. repec:dau:papers:123456789/7962 is not listed on IDEAS
    21. John D'Ambra & Concepción S. Wilson & Shahriar Akter, 2013. "Application of the task-technology fit model to structure and evaluate the adoption of E-books by Academics," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(1), pages 48-64, January.

    More about this item

    Keywords

    Binge watching; online television service; satisfaction; system usage; involvement;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elmark:v:28:y:2018:i:1:d:10.1007_s12525-017-0271-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.