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RETRACTED ARTICLE: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data

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  • Chengang Zeng

    (Zhejiang Normal University)

Abstract

Language test preparation books are essential for second language learners to pass a specific test. Although numerous books of this type have been published, yet little attention has been paid to different market demands between different areas. To address this issue, the present study used E-commerce data, in particular positive comments, retrieved from four online shopping platforms to compare the differences and similarities in market demand for Chinese language proficiency test preparation books between China and four English-speaking countries. The data were analyzed using a long short-term memory model using Python from the perspectives of major market demand, customer profile, functional expectations and non-functional expectations. Theoretical and practical implications were proposed based on the findings.

Suggested Citation

  • Chengang Zeng, 2023. "RETRACTED ARTICLE: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data," Electronic Commerce Research, Springer, vol. 23(1), pages 207-230, March.
    • Handle: RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09592-2
    DOI: 10.1007/s10660-022-09592-2
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    References listed on IDEAS

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    1. Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014. "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, vol. 104(8), pages 2421-2455, August.
    2. Steven Tadelis, 2016. "Reputation and Feedback Systems in Online Platform Markets," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 321-340, October.
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    Cited by:

    1. Zhang Yangzi & Kenny S. L. Cheah & Mohd Shahril Nizam Bin Shaharom, 2023. "Enhancing Self-Leadership in Online Fitness Education and Training: Exploring Strategies and Addressing Challenges Among Social Media Influencers in Henan Province, China," SAGE Open, , vol. 13(4), pages 21582440231, December.

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