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Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Author

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  • Huei-Ting Tsai

    (National Cheng Kung University)

  • Hsin-Cheng Chang

    (National Cheng Kung University)

  • Ming-Tien Tsai

    (Tajen University)

Abstract

This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.

Suggested Citation

  • Huei-Ting Tsai & Hsin-Cheng Chang & Ming-Tien Tsai, 2016. "Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility," Electronic Commerce Research, Springer, vol. 16(3), pages 375-399, September.
    • Handle: RePEc:spr:elcore:v:16:y:2016:i:3:d:10.1007_s10660-015-9207-2
    DOI: 10.1007/s10660-015-9207-2
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    References listed on IDEAS

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    Cited by:

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    2. Cristobal Rodolfo Guerra-Tamez & María-Laura Franco-García, 2022. "Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty: A Comparison between Mexico and The Netherlands," Sustainability, MDPI, vol. 14(13), pages 1-22, July.
    3. Dan Ke & Heci Zhang & Ning Yu & Yanbin Tu, 2021. "Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior," Information Systems and e-Business Management, Springer, vol. 19(2), pages 405-437, June.

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