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Real-Time Advertising

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  • Martin Stange
  • Burkhardt Funk

Abstract

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Suggested Citation

  • Martin Stange & Burkhardt Funk, 2014. "Real-Time Advertising," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(5), pages 305-308, October.
    • Handle: RePEc:spr:binfse:v:6:y:2014:i:5:p:305-308
    DOI: 10.1007/s12599-014-0346-0
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    References listed on IDEAS

    as
    1. Avi Goldfarb & Catherine E. Tucker, 2011. "Privacy Regulation and Online Advertising," Management Science, INFORMS, vol. 57(1), pages 57-71, January.
    2. Varian, Hal R., 2007. "Position auctions," International Journal of Industrial Organization, Elsevier, vol. 25(6), pages 1163-1178, December.
    3. Florian Probst & Hans Buhl, 2012. "Supplier Portfolio Management for IT Services Considering Diversification Effects," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(2), pages 71-83, April.
    Full references (including those not matched with items on IDEAS)

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