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Investigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis

Author

Listed:
  • Katharina Baum

    (Vienna University of Business and Economics
    Weizenbaum Institute for the Networked Society)

  • Annika Baumann

    (Weizenbaum Institute for the Networked Society
    University of Potsdam)

  • Katharina Batzel

    (Accenture)

Abstract

The field of healthcare is characterized by constant innovation, with gender-specific medicine emerging as a new subfield that addresses sex and gender disparities in clinical manifestations, outcomes, treatment, and prevention of disease. Despite its importance, the adoption of gender-specific medicine remains understudied, posing potential risks to patient outcomes due to a lack of awareness of the topic. Building on the Innovation Decision Process Theory, this study examines the spread of information about gender-specific medicine in online networks. The study applies social network analysis to a Twitter dataset reflecting online discussions about the topic to gain insights into its adoption by health professionals and patients online. Results show that the network has a community structure with limited information exchange between sub-communities and that mainly medical experts dominate the discussion. The findings suggest that the adoption of gender-specific medicine might be in its early stages, focused on knowledge exchange. Understanding the diffusion of gender-specific medicine among medical professionals and patients may facilitate its adoption and ultimately improve health outcomes.

Suggested Citation

  • Katharina Baum & Annika Baumann & Katharina Batzel, 2024. "Investigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 66(3), pages 335-355, June.
    • Handle: RePEc:spr:binfse:v:66:y:2024:i:3:d:10.1007_s12599-024-00875-6
    DOI: 10.1007/s12599-024-00875-6
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    References listed on IDEAS

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