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Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses

Author

Listed:
  • Boonyanit Mathayomchan

    (Mahidol University International College)

  • Viriya Taecharungroj

    (Mahidol University International College)

  • Walanchalee Wattanacharoensil

    (Mahidol University International College)

Abstract

Despite the global scale of this pandemic, comparison and contrast of topics, sentiment and emotions of tweets among countries are limited. Further, most previous studies covered a short timeframe due to the recency of the event and the large volume of tweets. The purposes of this research were to (1) identify the multiplicity of public discourse about countries during the COVID-19 pandemic and how they evolved, (2) compare and contrast sentiment levels and (3) compare emotions about countries over time. The research scope covered 115,553 tweets that mentioned ten countries in Southeast Asia (SEA) from 22 January 2020 to 31 July 2021. This research presents the infoveillance methods—using a topic modelling algorithm (LDA), VADER and NRC sentiment analyses—that elucidated the evolution and the emergence of public narratives and sentiment affecting country brands during the pandemic. Results also shed light on the role of word-of-mouth (WOM) communications in the place branding process.

Suggested Citation

  • Boonyanit Mathayomchan & Viriya Taecharungroj & Walanchalee Wattanacharoensil, 2023. "Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 317-334, September.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:3:d:10.1057_s41254-022-00271-5
    DOI: 10.1057/s41254-022-00271-5
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    References listed on IDEAS

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    1. Cynthia Chew & Gunther Eysenbach, 2010. "Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak," PLOS ONE, Public Library of Science, vol. 5(11), pages 1-13, November.
    2. Luigi Di Martino, 2020. "Conceptualising public diplomacy listening on social media," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 131-142, June.
    3. Seow Ting Lee & Hun Shik Kim, 2021. "Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 382-396, December.
    4. Avraham, Eli, 2015. "Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings," Tourism Management, Elsevier, vol. 47(C), pages 224-232.
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