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How Do Market Standards Inhibit the Enactment of Digital Capabilities?

Author

Listed:
  • Daniel Fürstenau

    (Freie Universität Berlin
    Einstein Center Digital Future)

  • Catherine Cleophas

    (Christian-Albrechts-Universität zu Kiel)

  • Natalia Kliewer

    (Freie Universität Berlin)

Abstract

Digital capabilities can improve organizations’ performance by supporting complex decision-making processes. However, when market standards constrain their enactment, the potential benefits promised by digital capabilities do not realize. The paper explores this tension by means of the critical case of a European airline, which had difficulty to enact a novel pricing approach and finds that market standards are entrenched in the airline’s pricing and distribution ecosystem. This causes the organization to focus on local improvements and IT-based workarounds instead of enacting a dramatically new and potentially improved digital pricing capability.

Suggested Citation

  • Daniel Fürstenau & Catherine Cleophas & Natalia Kliewer, 2020. "How Do Market Standards Inhibit the Enactment of Digital Capabilities?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(4), pages 279-287, August.
    • Handle: RePEc:spr:binfse:v:62:y:2020:i:4:d:10.1007_s12599-019-00588-1
    DOI: 10.1007/s12599-019-00588-1
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    References listed on IDEAS

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    Cited by:

    1. Robert Keller & Philipp Ollig & Patrick Rövekamp, 2022. "Pathways to Developing Digital Capabilities within Entrepreneurial Initiatives in Pre-Digital Organizations," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(1), pages 33-46, February.

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