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A framework for the formation of governance portfolios in international interfirm marketing collaborations

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  • Steven Dahlquist
  • David Griffith

Abstract

International interfirm marketing collaborations have become increasingly important in the competitive marketplace. Unfortunately, many are unsuccessful in achieving the desired objectives for one or both parties because of factors both internal and external. This work attempts to improve understanding of firms’ governance decision making and draw disparate literature streams together by introducing the concepts of collaborative intensity and collaborative alignment. Through the employment of institutional theory, this research offers a framework illustrating how institutional distance influences the nature of an international interfirm marketing collaboration when considering the constructs of collaborative intensity, collaborative alignment, and governance mechanisms. Copyright Academy of Marketing Science 2015

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  • Steven Dahlquist & David Griffith, 2015. "A framework for the formation of governance portfolios in international interfirm marketing collaborations," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 45-59, June.
    • Handle: RePEc:spr:binfse:v:5:y:2015:i:1:p:45-59
    DOI: 10.1007/s13162-015-0065-9
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    1. Chander Velu, 2015. "Knowledge management capabilities of lead firms in innovation ecosystems," AMS Review, Springer;Academy of Marketing Science, vol. 5(3), pages 123-141, December.
    2. Chander Velu, 2015. "Knowledge management capabilities of lead firms in innovation ecosystems," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 123-141, December.

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