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Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering

Author

Listed:
  • Leighanne Higgins
  • Kathy Hamilton
  • Eileen Fischer
  • Craig Thompson

Abstract

We introduce the concept of therapeutic servicescapes, defined as consumption settings where emplaced, market-mediated performances compensate for sociocultural dilemmas. Our focus is on the localization of emotions that are emplaced in specific sociospatial features and collectively reproduced through ritualized consumer performances. This ethnographic study of religious pilgrimage consumption reveals that the therapeutic servicescape comprises three features: evocative spaces, ideological homogeneity, and restorative emotion scripts. These servicescape features catalyze the consumer rituals of therapeutic relations, therapeutic release, and therapeutic renewal. Our theorization of therapeutic servicescapes offers three contributions. First, we reveal how emotions are socially and geographically orchestrated and transformed in marketplace settings. Second, we demonstrate how therapeutic ritual performances reproduce emplaced, market-mediated emotion and compensate for embodied emotional restrictions. Third, we demonstrate how the negotiation of emotional ordering guides the therapeutic dialogue between religion and the marketplace.

Suggested Citation

  • Leighanne Higgins & Kathy Hamilton & Eileen Fischer & Craig Thompson, 2019. "Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 45(6), pages 1230-1253.
    • Handle: RePEc:oup:jconrs:v:45:y:2019:i:6:p:1230-1253.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucy046
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    Citations

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    Cited by:

    1. Higgins, Leighanne & Hamilton, Kathy, 2020. "Pilgrimage, material objects and spontaneous communitas," Annals of Tourism Research, Elsevier, vol. 81(C).
    2. Manoël Pénicaud & Anne-Gaëlle Jolivot, 2023. "Consuming the Divine Grace: Circulations and Ritual Reuses of Votive Materiality in Pilgrimage Spaces [Consommer la grâce divine : Circulations et réutilisations rituelles de la matérialité votive ," Post-Print hal-04355357, HAL.
    3. Ling-Hsin Hsu & Yu-Hsiang Hsiao, 2019. "Facilitating Green Supply Chain in Dental Care through Kansei Healthscape of Positive Emotions," IJERPH, MDPI, vol. 16(19), pages 1-19, September.
    4. Eric Arnould & David Crockett & Giana Eckhardt, 2021. "Informing marketing theory through consumer culture theoretics," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 1-8, June.
    5. Laetitia Mimoun & Lez Trujillo-Torres & Francesca Sobande, 2022. "Social Emotions and the Legitimation of the Fertility Technology Market [The Role of Emotions in Marketing]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 1073-1095.
    6. Fortezza, Fulvio & Figueiredo, Bernardo & Scaraboto, Daiane & Del Chiappa, Giacomo, 2022. "Managing multiple logics to facilitate consumer transformation," Journal of Business Research, Elsevier, vol. 144(C), pages 377-390.
    7. Hsuan‐Yi Chou & Xing‐Yu (Marcos) Chu & Tzu‐Chun Chen, 2022. "The healing effect of cute elements," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 565-596, June.

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