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Consumer Culture Theory

Author

Listed:
  • Eric Arnould

    (Aalto University)

  • Craig J. Thompson

    (University of Wisconsin-Madison)

Abstract

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendal Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organisation and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Suggested Citation

  • Eric Arnould & Craig J. Thompson, 2018. "Consumer Culture Theory," Post-Print hal-02298283, HAL.
    • Handle: RePEc:hal:journl:hal-02298283
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    Citations

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    Cited by:

    1. Christian H. Koch, 2020. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 593-606, September.
    2. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    3. Nurzawani Shahrin & Hanafi Hussin, 2023. "Negotiating food heritage authenticity in consumer culture," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(2), pages 185-195, April.
    4. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
    5. Joonas Rokka, 2021. "Consumer Culture Theory's Future in Marketing," Post-Print hal-03193730, HAL.
    6. Salnikova, Ekaterina & Grunert, Klaus G., 2020. "The role of consumption orientation in consumer food preferences in emerging markets," Journal of Business Research, Elsevier, vol. 112(C), pages 147-159.
    7. Eric Arnould & David Crockett & Giana Eckhardt, 2021. "Informing marketing theory through consumer culture theoretics," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 1-8, June.
    8. Jack Coffin & Andreas Chatzidakis, 2021. "The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 40-59, June.
    9. Hugo Letiche & Stephen A. Linstead & Jean-Luc Moriceau, 2020. "The magic of organization. Introduction," Post-Print hal-02984766, HAL.
    10. Andreea Orîndaru & Maria-Floriana Popescu & Ștefan-Claudiu Căescu & Florina Botezatu & Margareta Stela Florescu & Carmen-Cristina Runceanu-Albu, 2021. "Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    11. Jae Kwang Hwang & Eun-Jung Kim & Sae-Mi Lee & Yong-Ki Lee, 2021. "Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands," Sustainability, MDPI, vol. 13(2), pages 1-23, January.

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