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Considerations about the Relationship between the Work Satisfaction – Marketing Capabilities and the Performance in the Performing Services Organizations

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  • Mihaela DIACONU

    (Faculty of Economics, University of Pitesti, Romania)

Abstract

The purpose of the article is to present the relationship between working satisfaction, marketing capabilities and the performing services organisation. The article includes aspects reffering to professional satisfaction notion, motivation, motivational persistence, marketing capabilities, TQM, Competence – Based View as it results from the theoretical studies. It describes the undertaken research results in order to identify the factors that conditionate the motivation and the motivational persistence and also the aspects reffering to the relationship between human resource performane, internal customer and TQM principles. The paper is a conceptual review that highlights the latest news reffering to a new type of organisational culture in which its members perform as a result of the created conditions (the Z Theory proposed by W. Ouchi in 1981). This idea of the organisation capability also results from the content of a new research that explains the fact that the organisation can perform thanks to the acquired storage in time known as marketing capabilities. The conclusion is that the value system that makes possible that each service provide to be unique and custom for obtaining profit on a long term, is mainly based on the service culture, the contact staff and customer satisfaction.

Suggested Citation

  • Mihaela DIACONU, 2011. "Considerations about the Relationship between the Work Satisfaction – Marketing Capabilities and the Performance in the Performing Services Organizations," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(5), pages 1-5, August.
    • Handle: RePEc:spp:jkmeit:1150
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    References listed on IDEAS

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    1. John Fahy & Graham Hooley & Tony Cox & Jozsef Beracs & Krzysztof Fonfara & Boris Snoj, 2000. "The Development and Impact of Marketing Capabilities in Central Europe," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(1), pages 63-81, March.
    2. Douglas W. Vorhies & Michael Harker, 2000. "The Capabilities and Perfor Mance Advantages of Market†Driven Firms: An Empirical Investigation," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 145-171, September.
    3. Hooley, Graham J. & Greenley, Gordon E. & Cadogan, John W. & Fahy, John, 2005. "The performance impact of marketing resources," Journal of Business Research, Elsevier, vol. 58(1), pages 18-27, January.
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