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Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers

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  • Nugzar TODUA

    (Ivane Javakhishvili Tbilisi State University, 0186, Georgia)

Abstract

The current study evaluates the development and perspective implication of social marketing interventions for empowering healthy life and well-being of the population in Georgia. The objective of the research is to analyze the impact of food labeling for healthy behavior change of Georgian consumers. The study revealed the strong correlation between awareness and education of consumer on food labeling and healthy behavior changing. One of the important factors of changing healthy behavior are increasing awareness and knowledge in food labeling among the general publics. Despite that Association Agreement with Europe requires implementation of new obligations regarding food security and nutrition policy Georgia faces challenges in this regard. The majority of the consumers are not satisfied with the food labeling in the local market. It is urgent to provide such public health policy, that has the effect of improving the availability, affordability and appropriateness of healthy behavior of the consumers. Consolidated work of government, business and civil society should be guaranteed for encouraging healthy behavior for the well being of the population. Social marketing promotion strategies such advertising, public relations and sales promotion have a positive role to encourage of consumer attention on food labeling.

Suggested Citation

  • Nugzar TODUA, 2017. "Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-17, July.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:2:p:17
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/620/389
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    References listed on IDEAS

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    1. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
    2. NUGZAR TODUA & Teona DOTCHVIRI, 2015. "Anova In Marketing Research Of Consumer Behavior Of Different Categories In Georgian Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 183-189, January.
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    Cited by:

    1. Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
    2. Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
    3. Marcel Biewendt & Florian Blaschke & Arno Böhnert, 2020. "The Rebound Effect - A Systematic Review of the Current State of Affairs," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 6, ejes_v6_i.

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