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Anova In Marketing Research Of Consumer Behavior Of Different Categories In Georgian Market

Author

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  • NUGZAR TODUA

    (HEAD OF MARKETING DEPARTMENT, SCHOOL OF ECONOMICS AND BUSINESS, IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY, 2 UNIVERSITY ST., TBILISI, 0186, GEORGIA)

  • Teona DOTCHVIRI

    (IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY DOCTORATE AT SCHOOL OF ECONOMICS AND BUSINESS, IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY, 2 UNIVERSITY ST., TBILISI, 0186, GEORGIA)

Abstract

Consumer behavior research was conducted on bank services and (non-alcohol) soft drinks. Based on four different currencies and ten services there are analyses made on bank clients’ distribution by bank services and currencies, percentage distribution by bank services, percentage distribution of bank services by currencies. Similar results are also received in case of ten soft drinks with their five characteristics: consumers quantities split by types of soft drinks and attributes; Attributes percentage split by types of soft drinks; Types of soft drinks percentage split by attributes. With usage of ANOVA, based on the marketing research outcomes it is concluded that bank clients’ total quantities i.e. populations’ unknown mean scores do not differ from each other. In the soft drinks research case consumers’ total quantities i.e. populations’ unknown mean scores vary by characteristics.

Suggested Citation

  • NUGZAR TODUA & Teona DOTCHVIRI, 2015. "Anova In Marketing Research Of Consumer Behavior Of Different Categories In Georgian Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 183-189, January.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:1i:p:183-189
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    Citations

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    Cited by:

    1. Nugzar TODUA, 2017. "Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-17, July.
    2. Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.

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