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Attitude of Georgian Consumers to Healthy Nutrition

Author

Listed:
  • Nugzar Todua

    (Ivane Javakhishvili Tbilisi State University)

Abstract

Work shows that in the modern conditions particular attention is paid to in-depth studying of the population?s practices of healthy nutrition, as dietary norms, traditions and customs comprise integral part of everyday life. Regarding the mentioned, the work analyses the situation with respect of population?s healthy nutrition in Georgia and in the world and identifies the key problems related to it. Attention is focused on the fact that for modern Georgia healthy nutrition is a significant problem and this is reflected in buying behavior of Georgian consumers. Article underlines the role of social marketing in ensuring consumers? healthy nutrition. It emphasizes significance of food labeling, as a marketing instrument for consumers awareness in healthy nutrition. For the purpose of clarification of Georgian consumers? attitude to healthy nutrition the marketing research was conducted. The research showed the levels of the respondents? awareness in healthy nutrition, attitude of the consumers and their trust to the information on the food packages. With respect of attitude to healthy nutrition, the work identifies the consumer types. Applying dispersion analysis we have showed impact of the consumers? awareness, as well as trust to the information on the food packages on buying behavior in relation to healthy nutrition. On the basis of the conducted research the conclusions were made that allow formulation of global vision of Georgian consumers? attitude to healthy nutrition.

Suggested Citation

  • Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:9111297
    as

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    File URL: https://iises.net/proceedings/iises-international-academic-conference-rome/table-of-content/detail?cid=91&iid=025&rid=11297
    File Function: First version, 2019
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    References listed on IDEAS

    as
    1. Nugzar TODUA, 2017. "Influence Of Food Labeling Awereness On Healty Behavior Of Georgian Consumers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-17, July.
    2. Nugzar Todua & Teona Gogitidze, 2017. "Marketing Research Of Attitudes Towards Genetically Modified Crops By Georgian Farmers," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 69-76, February.
    3. NUGZAR TODUA & Teona DOTCHVIRI, 2015. "Anova In Marketing Research Of Consumer Behavior Of Different Categories In Georgian Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 183-189, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    healthy nutrition; Georgian consumers; marketing research; awareness; food labeling;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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