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Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)

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  • Anjali Kaushik

Abstract

This paper reports a case study of the inter-organisational systems (IOS) at Godrej Consumer Products Limited (GCPL). The paper provides valuable data on planning of IOS and its effect on supply network competitiveness. GCPL has taken specific initiatives to integrate distributors, retailers and the suppliers across its extensive supply networks. This study shows that different supply chain partners in an actor-based business network may require separate information system planning and design. This case presents a differentiated analysis of the design elements (e.g. relationships, processes, systems as well as change issues) from the perspective of a major player in the Indian Consumer Packaged Goods (CPG) Industry. This study highlights the need for coordination among various IOS initiatives and between network partners and business managers of the key actor. It also focuses on the qualitative and quantitative benefits achieved for all partners through strategic planning of IOS and adds valuable information to the business relevance of IOS investments.

Suggested Citation

  • Anjali Kaushik, 2009. "Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)," Vision, , vol. 13(1), pages 79-96, January.
    • Handle: RePEc:sae:vision:v:13:y:2009:i:1:p:79-96
    DOI: 10.1177/097226290901300106
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    References listed on IDEAS

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    1. Halinen, Aino & Tornroos, Jan-Ake, 2005. "Using case methods in the study of contemporary business networks," Journal of Business Research, Elsevier, vol. 58(9), pages 1285-1297, September.
    2. Somendra Pant & Cheng Hsu, 1999. "An Integrated Framework for Strategic Information Systems Planning and Development," Information Resources Management Journal (IRMJ), IGI Global, vol. 12(1), pages 15-25, January.
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    Cited by:

    1. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis," Vision, , vol. 20(3), pages 169-183, September.

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