Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?
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DOI: 10.1177/1354816620949722
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- Natalia Porto & Vicente Ramos, 2022. "Developments in the field of tourism economics: The seventh IATE (International Association for Tourism Economics) conference," Tourism Economics, , vol. 28(2), pages 473-475, March.
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Keywords
behavioral economics; cognitive load; consumer behavior; decision process; option framing; upselling tourism services;All these keywords.
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