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Mediating and moderating effects in golf tourism: Evidence from Hainan Island

Author

Listed:
  • Huimin Song

    (12422Huaqiao University, China)

  • Jamie M Chen

    (1190Vrije Universiteit Amsterdam, the Netherlands)

  • Yibin Chen

    (26469Sun Yat-sen University, China)

Abstract

This article examines the relationship between golf activities and tourist perceptions and intentions using data from 592 golf tourists on Hainan Island, China. The results obtained from structural equation modeling show that the attractiveness of the destination can improve the identity of the location, and both factors significantly increase the travel intentions of golf tourists (i.e. revisit intentions and word-of-mouth recommendations). The results also show that place identity has significant mediating effects between destination attractiveness and travel intentions. In addition, the results reveal that the disposable income of golf tourists has significant moderating effects on the attractiveness of the destination, the identity of the destination, and the intention to revisit. This study has some important economic implications for golf destination management. Golf course managers can improve the attractiveness of the destination and strengthen the identity of the location to enhance the behavioral intentions of golf tourists.

Suggested Citation

  • Huimin Song & Jamie M Chen & Yibin Chen, 2021. "Mediating and moderating effects in golf tourism: Evidence from Hainan Island," Tourism Economics, , vol. 27(3), pages 510-526, May.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:3:p:510-526
    DOI: 10.1177/1354816620902331
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    References listed on IDEAS

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    Cited by:

    1. Dimitar Kolev, 2022. "The Nature of the Golf Complex as a Tourism Business Model," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 93-101, April.
    2. Shuai Zhang & Kyungsik Kim & Brain H. Yim & Boram Hyun & Weiqi Chai, 2022. "Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity," Sustainability, MDPI, vol. 14(11), pages 1-17, May.

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