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Does resource-based view explain outsourcing intention: Revenue management perspective

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  • Mehmet Altin

    (193760University of Central Florida, USA)

Abstract

Revenue management (RM) in the hotel industry is fundamental as a revenue enhancer, and it is an integral part of the overall strategy of many hotel properties. However, considering the complex, technical, and costly structure of RM, not all properties can utilize it properly; consequently, they may need to outsource this function. By focusing on resource-based view (RBV), this study examined the rationale behind RM outsourcing strategy. The findings of this study provide useful information in expanding our understanding of how hotel managers make an outsourcing decision in a highly complex RM environment. The empirical findings of the study also provide a confirmation of RBV as a useful tool in RM outsourcing research.

Suggested Citation

  • Mehmet Altin, 2021. "Does resource-based view explain outsourcing intention: Revenue management perspective," Tourism Economics, , vol. 27(2), pages 292-306, March.
    • Handle: RePEc:sae:toueco:v:27:y:2021:i:2:p:292-306
    DOI: 10.1177/1354816619891318
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    References listed on IDEAS

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    Cited by:

    1. Tomás F. Espino-Rodríguez, 2023. "Research on Outsourcing by Hotel Firms: Current State and Future Directions," Tourism and Hospitality, MDPI, vol. 4(1), pages 1-15, January.

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