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Firm-specific factors and entry mode choice

Author

Listed:
  • Rosario Andreu

    (University of Alicante, Spain)

  • Enrique Claver

    (University of Alicante, Spain)

  • Diego Quer

    (University of Alicante, Spain)

Abstract

The Chinese hotel sector has experienced spectacular growth in recent years. Furthermore, it is expected that Chinese hotel chains will increase their presence abroad in the future. One of the key decisions in the internationalization process of hotel firms is the choice of entry mode into a foreign country. Many different factors influence this strategic decision. From a sample of 185 entries carried out by the largest Chinese hotel firms, this study analyses some of the main firm factors that might influence entry mode choice. The results support the relationship between the entry mode of Chinese hotel chains and firm size, previous international experience and asset intangibility.

Suggested Citation

  • Rosario Andreu & Enrique Claver & Diego Quer, 2017. "Firm-specific factors and entry mode choice," Tourism Economics, , vol. 23(4), pages 756-767, June.
    • Handle: RePEc:sae:toueco:v:23:y:2017:i:4:p:756-767
    DOI: 10.5367/te.2016.0557
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    References listed on IDEAS

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