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Foreign ownership strategies of UK and US international franchisors: An exploratory application of Dunning's envelope paradigm

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  • Dunning, John H.
  • Pak, Yong Suhk
  • Beldona, Sam

Abstract

In industries dominated by franchising as the dominant mode of entry there is a tendency that franchisors pursue different ownership strategies. We test ownership strategies of international franchisors using Dunning's 'envelope' Ownership, Location and Internalization (OLI) paradigm. The ownership choices of international franchisors' foreign market entry based on the strategic intent of exploitation and exploration are well explained by Dunning's 'envelope' OLI paradigm. Our results show that the dynamic L advantages (perceiving foreign locations as a source of learning), the static O advantages (nationality of the firm) and static L advantages (the role of foreign applicants) have a significant influence on the selection of foreign entry strategy by international franchisors.

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  • Dunning, John H. & Pak, Yong Suhk & Beldona, Sam, 2007. "Foreign ownership strategies of UK and US international franchisors: An exploratory application of Dunning's envelope paradigm," International Business Review, Elsevier, vol. 16(5), pages 531-548, October.
    • Handle: RePEc:eee:iburev:v:16:y:2007:i:5:p:531-548
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    10. Rozenn Perrigot & Thierry Pénard, 2012. "Determinants of E-commerce adoption by franchisors: Insights from the U.S. market," Economics Working Paper Archive (University of Rennes & University of Caen) 201206, Center for Research in Economics and Management (CREM), University of Rennes, University of Caen and CNRS.
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    14. S. Verbieren & M. Cools & A. Van den Abbeele, 2008. "Franchising. A Literature Review on Management and Control Issues," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(4), pages 398-443.
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