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Understanding the impact of Turkish TV series on inbound tourists

Author

Listed:
  • Kemal Kantarci

    (Faculty of Business, Alanya Alaaddin Keykubat University, Turkey)

  • Murat Alper BaÅŸaran

    (Faculty of Engineering, Alanya Alaaddin Keykubat University, Turkey)

  • PaÅŸa Mustafa Özyurt

    (Akdeniz University, Institute of Social Sciences, Turkey)

Abstract

Turkey has earned outstanding success in exporting TV series. It is believed that one of the most important results of exporting TV series is to have impact on the increment of the travel demand to Turkey, which is known as film-induced tourism effect. This field emerging recently deals with investigating the impact of TV series and movies on tourism demand. In this article, using Chow analysis whether to influence or not the citizens of Saudis and Bulgarians as visitors to Turkey is examined. It is concluded that while for Saudis, tourism demand to Turkey increases considerably after the broadcast of TV series, the same situation cannot be drawn for Bulgarians.

Suggested Citation

  • Kemal Kantarci & Murat Alper BaÅŸaran & PaÅŸa Mustafa Özyurt, 2017. "Understanding the impact of Turkish TV series on inbound tourists," Tourism Economics, , vol. 23(3), pages 712-716, May.
    • Handle: RePEc:sae:toueco:v:23:y:2017:i:3:p:712-716
    DOI: 10.5367/te.2016.0558
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    References listed on IDEAS

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    1. Connell, Joanne, 2012. "Film tourism – Evolution, progress and prospects," Tourism Management, Elsevier, vol. 33(5), pages 1007-1029.
    2. Balli, Faruk & Balli, Hatice Ozer & Cebeci, Kemal, 2013. "Impacts of exported Turkish soap operas and visa-free entry on inbound tourism to Turkey," Tourism Management, Elsevier, vol. 37(C), pages 186-192.
    3. Stephen Pratt, 2015. "The Borat Effect: Film-Induced Tourism Gone Wrong," Tourism Economics, , vol. 21(5), pages 977-993, October.
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    Cited by:

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