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Global and local pricing strategies in the cruise industry

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  • Josep Mª Espinet Rius

    (Universitat de Girona and Mediterrani)

Abstract

The cruise industry has experienced steadily increasing growth in the recent years. The aim of this research is to identify the pricing strategies at global and local levels in the cruise industry. The methodology used is the analysis of some cruise websites, the creation of an extensive database in order to build a hedonic model that enables the identification of marketing strategies, and interviews with professionals of the sector. The results show that this industry takes advantage of technologies that allow cruise companies to develop advanced pricing strategies, especially those related to the type of cabins, the date of departure of the cruise, the number of days between the date of booking and departure, the number of nights, the antiquity and the size of the ship, and the port of departure.

Suggested Citation

  • Josep Mª Espinet Rius, 2018. "Global and local pricing strategies in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(5), pages 329-340, October.
    • Handle: RePEc:pal:jorapm:v:17:y:2018:i:5:d:10.1057_s41272-018-00155-5
    DOI: 10.1057/s41272-018-00155-5
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    References listed on IDEAS

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    Cited by:

    1. Josep Maria Espinet Rius & Ariadna Gassiot-Melian, 2022. "Has COVID-19 had an impact on prices? The case of the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 538-552, October.
    2. Daniel Sturm & Kathrin Fischer, 2019. "A cabin capacity allocation model for revenue management in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(6), pages 441-450, December.
    3. Josep Maria Espinet & Ariadna Gassiot-Melian & Ricard Rigall-I-Torrent, 2020. "An analysis of price segmentation in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 162-189, June.

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