IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v16y2010i3p731-753.html
   My bibliography  Save this article

Research Note: Evaluating Integrated On-Farm Tourism Activity after Rural Road Inauguration – the Case of Pick-Your-Own Fruit Farming in Gunma, Japan

Author

Listed:
  • Yasuo Ohe

    (Department of Food and Resource Economics, Chiba University, 648 Matsudo, Matsudo, Chiba 271-8510, Japan)

Abstract

This paper evaluates the performance of integrated on-farm tourism activity by focusing on pick-your-own fruit farming activity after rural road building in Gunma, Japan. First, conceptual considerations of the significance of rural road building in the development of on-farm tourism activity indicated that the demand-shift effect was more important than the supply-shift effect. It was considered that the higher the degree of integration of on-farm tourism activity, the greater was the realization of the demand-shift effect. Second, statistical evaluation using GIS data revealed that a distance of 1,000 m from rural roads was a referential benchmark by which to judge the effects of distance from roads on farmers' tourism activity. Third, it was clarified empirically that those farmers with broader perspectives – in terms both of a longer time horizon and consciousness of service marketing management such as diversification of the sales channel and targeted customer services – were more successful in integrating tourism activity.

Suggested Citation

  • Yasuo Ohe, 2010. "Research Note: Evaluating Integrated On-Farm Tourism Activity after Rural Road Inauguration – the Case of Pick-Your-Own Fruit Farming in Gunma, Japan," Tourism Economics, , vol. 16(3), pages 731-753, September.
    • Handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:731-753
    DOI: 10.5367/000000010792278301
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/000000010792278301
    Download Restriction: no
    File URL: https://libkey.io/10.5367/000000010792278301?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Isabel Vanslembrouck & Guido Van Huylenbroeck & J. Van Meensel, 2005. "Impact of Agriculture on Rural Tourism: A Hedonic Pricing Approach," Journal of Agricultural Economics, Wiley Blackwell, vol. 56(1), pages 17-30, March.
    2. M. Thea Sinclair, 1997. "Tourism and Economic Development: A Survey," Studies in Economics 9703, School of Economics, University of Kent.
    3. Peter Hill, 1999. "Tangibles, intangibles and services: a new taxonomy for the classification of output," Canadian Journal of Economics, Canadian Economics Association, vol. 32(2), pages 426-446, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Martina Slámová & Alexandra Kruse & Ingrid Belčáková & Johannes Dreer, 2021. "Old but Not Old Fashioned: Agricultural Landscapes as European Heritage and Basis for Sustainable Multifunctional Farming to Earn a Living," Sustainability, MDPI, vol. 13(9), pages 1-22, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ohe, Yasuo & Kurihara, Shinichi & Shimoura, Shinpei, 2010. "Evaluating Linkage Between Operators’ Satisfaction And Potential Of Local Resources For Rural Tourism: Evidence From Matsuura In Japan," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 4(1-2), pages 1-9.
    2. Michael Peneder, 2003. "Industry Classifications: Aim, Scope and Techniques," Journal of Industry, Competition and Trade, Springer, vol. 3(1), pages 109-129, March.
    3. Thomas Habanabakize & Lerato Mothibi, 2024. "The Implication of Political Risk and Specific Macroeconomic Variables on Total Revenue in Tourism Industry," International Journal of Economics and Financial Issues, Econjournals, vol. 14(3), pages 170-177, May.
    4. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    5. C. Michael Wernerheim & Christopher A. Sharpe, 2001. "The Potential Bias in Producer Service Employment Estimates: The Case of the Canadian Space Economy," Urban Studies, Urban Studies Journal Limited, vol. 38(3), pages 563-591, March.
    6. Anne-Kathrin LAST, 2008. "The Monetary Value of Cultural Goods: A Contingent Valuation Study of the Municipal Supply of Cultural Goods in Lueneburg, Germany," EcoMod2008 23800074, EcoMod.
    7. Fourcroy, Charlotte & Gallouj, Faiz & Decellas, Fabrice, 2012. "Energy consumption in service industries: Challenging the myth of non-materiality," Ecological Economics, Elsevier, vol. 81(C), pages 155-164.
    8. Harms, Philipp & Shuvalova, Daria, 2020. "Cultural distance and international trade in services: A disaggregate view," Economic Systems, Elsevier, vol. 44(2).
    9. Álvarez, Inmaculada C. & Barbero, Javier & Rodríguez-Pose, Andrés & Zofío, José L., 2018. "Does Institutional Quality Matter for Trade? Institutional Conditions in a Sectoral Trade Framework," World Development, Elsevier, vol. 103(C), pages 72-87.
    10. Xiaoshuang Qu & Gaoyang Xu & Jinghui Qi & Hongjie Bao, 2023. "Identifying the Spatial Patterns and Influencing Factors of Leisure and Tourism in Xi’an Based on Point of Interest (POI) Data," Land, MDPI, vol. 12(9), pages 1-18, September.
    11. Djellal, Faridah & Gallouj, FaIz, 2005. "Mapping innovation dynamics in hospitals," Research Policy, Elsevier, vol. 34(6), pages 817-835, August.
    12. Singh, Inderjeet & Lila, Anshu, 2012. "Emerging Structure of Rajasthan Economy in India," MPRA Paper 43522, University Library of Munich, Germany, revised 25 Dec 2012.
    13. Ohe, Yasuo, 2008. "Evaluating the Diversifying Market for and Viability of Rural Tourism Activity in Japan," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43647, European Association of Agricultural Economists.
    14. Castellacci, Fulvio, 2008. "Technological paradigms, regimes and trajectories: Manufacturing and service industries in a new taxonomy of sectoral patterns of innovation," Research Policy, Elsevier, vol. 37(6-7), pages 978-994, July.
    15. Damien Broussolle, 2006. "The New Approach To International Trade In Services In View Of Services Specificities: Economic And Regulation Issues," Working Papers of LaRGE Research Center 2006-05, Laboratoire de Recherche en Gestion et Economie (LaRGE), Université de Strasbourg.
    16. Boopen Seetanah & Ramesh Durbarry & J.F. Nicolas Ragodoo, 2010. "Using the Panel Cointegration Approach to Analyse the Determinants of Tourism Demand in South Africa," Tourism Economics, , vol. 16(3), pages 715-729, September.
    17. Leonard I. Nakamura, 2010. "Intangible Assets And National Income Accounting," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 56(s1), pages 135-155, June.
    18. Youngjung Geum & Moon-Soo Kim & Sungjoo Lee, 2017. "Service Technology: Definition and Characteristics Based on a Patent Database," Service Science, INFORMS, vol. 9(2), pages 147-166, June.
    19. Viglia, Giampaolo & Abrate, Graziano, 2017. "When distinction does not pay off - Investigating the determinants of European agritourism prices," Journal of Business Research, Elsevier, vol. 80(C), pages 45-52.
    20. María Santana-Gallego & Francisco J. Ledesma-Rodríguez & Jorge V. Pérez-Rodríguez, 2010. "Exchange Rate Regimes and Tourism," Tourism Economics, , vol. 16(1), pages 25-43, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:731-753. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.