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Gastronomy, Tourism, and the Soft Power of Malaysia

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  • Hanafi Hussin

Abstract

This review article examines the link between tourism and soft power in view of five (four proposed by Ooi) interlinked ways (approaches). It also looks whether Malaysia (as a case study) by using the soft power approaches has achieved the desired outcomes or not. The article found that Ooi’s approach is adequate to analyze a country’s tourism policy, strategies, tourists’ perceptions, and the outcomes of tourism. However, it has ignored the independent role of gastronomy, the business-enabling environment, recognition of the cultural and natural sites as world heritage, and methodological approach to address negative stereotypes against other nationalities. The article also maintains that Malaysia has efficiently used the soft power approach and maximally received benefits from it without the use of coercive powers. This research offers insight into different power tools applied in a variety of contexts which shape the image of the country.

Suggested Citation

  • Hanafi Hussin, 2018. "Gastronomy, Tourism, and the Soft Power of Malaysia," SAGE Open, , vol. 8(4), pages 21582440188, October.
    • Handle: RePEc:sae:sagope:v:8:y:2018:i:4:p:2158244018809211
    DOI: 10.1177/2158244018809211
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    References listed on IDEAS

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    1. Kiran Sarkar SUDIPTA & Kumar Lenka SARAT & George P. BABU, 2010. "Cultural Tourism In Malaysia In The Perspective Of Indian Tourists: A Study," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 10(10), pages 48-53, December.
    2. Donya Saberi & Cody Morris Paris & Belisa Marochi, 2018. "Soft power and place branding in the United Arab Emirates: examples of the tourism and film industries," International Journal of Diplomacy and Economy, Inderscience Enterprises Ltd, vol. 4(1), pages 44-58.
    3. Su, Yu-Wen & Lin, Hui-Lin, 2014. "Analysis of international tourist arrivals worldwide: The role of world heritage sites," Tourism Management, Elsevier, vol. 40(C), pages 46-58.
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    5. Wu, Po-Chin & Liu, Shiao-Yen & Hsiao, Juei-Ming & Huang, Tsai-Yuan, 2016. "Nonlinear and time-varying growth-tourism causality," Annals of Tourism Research, Elsevier, vol. 59(C), pages 45-59.
    6. Suzanna El Massah, 2015. "Islamic Economy Option: SWOT Case Study Analysis," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 5(3), pages 1-6.
    7. Shahbaz, Muhammad & Kumar, Ronald Ravinesh & Ivanov, Stanislav & Loganathan, Nanthakumar, 2015. "Nexus between Tourism demand and output per capita with relative importance of trade and financial development: A study of Malaysia," MPRA Paper 67226, University Library of Munich, Germany, revised 11 Oct 2015.
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