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Cultural Tourism In Malaysia In The Perspective Of Indian Tourists: A Study

Author

Listed:
  • Kiran Sarkar SUDIPTA

    (Berjaya University College of Hospitality, Malaysia)

  • Kumar Lenka SARAT

    (Indian Institute of Tourism and Travel Management, India)

  • George P. BABU

    (University of Southern Mississippi, USA)

Abstract

Malaysia is one of the economic superpowers in South East Asia, prospering at a fast pace as tourism is becoming one of the most important sectors of its economy. Areas like entertainment; beach and island tourism has become some of the major determinants of Malaysia’s phenomenal progress in tourism in the last few years. Yet one area that seems to get less attention is its cultural resources. Recently, Malaysia has turned out as one of the major destinations for the Indian Outbound Tourism market. This study looks into the situation that prevails in the area of cultural tourism in Malaysia and how are cultural as well as historical attractions of Malaysia viewed from the perspective of international tourists from India. With the help of descriptive analysis the study probes into the significance of Malaysia’s historical tourism and the awareness and perception about it among Indian visitors. Based on the study it is revealed that Malaysia’s cultural tourism resources are not promoted to the extent to which it becomes a significant part of the nation’s destination image. Lack of promotion and information available makes international visitors unaware about the potential of Malaysia as a cultural tourism destination. However, most of the tourists were satisfied with the cultural sites/attractions and think Malaysia is a reasonably good cultural destination.

Suggested Citation

  • Kiran Sarkar SUDIPTA & Kumar Lenka SARAT & George P. BABU, 2010. "Cultural Tourism In Malaysia In The Perspective Of Indian Tourists: A Study," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 10(10), pages 48-53, December.
    • Handle: RePEc:scm:rdtusv:v:10:y:2010:i:10:p:48-53
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    Citations

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    Cited by:

    1. Hanafi Hussin, 2018. "Gastronomy, Tourism, and the Soft Power of Malaysia," SAGE Open, , vol. 8(4), pages 21582440188, October.
    2. Gabriela Corina SLUSARIUC & Alexandru-Mircea NEDELEA, 2013. "The Role Of Cultural Tourism In Socio-Economic Regeneration Of Communities," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 16(16), pages 39-42, December.
    3. Xiaocong Jiang & Ahmad Edwin bin Mohamed & Amirul Husni bin Affifudin, 2024. "Unveiling the Drivers of Chinese Tourists’ Visit Intentions Regarding Malaysia," Sustainability, MDPI, vol. 16(8), pages 1-31, April.

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