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Employer brand equity effects on employees well-being and loyalty

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  • Benraïss-Noailles, Laïla
  • Viot, Catherine

Abstract

This study questions the relevance of Berthon, Ewing, and Hah (2005) employer brand equity (EmpAt) scale, which measures five dimensions of employer attractiveness: economic value, interest value, social value, development value, and application value. Therefore, replication is necessary, from a theoretical perspective, to corroborate the five-factor structure and the external validity of the EmpAt scale and, from a managerial perspective, to provide empirical evidence of the managerial usefulness of the scale.

Suggested Citation

  • Benraïss-Noailles, Laïla & Viot, Catherine, 2021. "Employer brand equity effects on employees well-being and loyalty," Journal of Business Research, Elsevier, vol. 126(C), pages 605-613.
    • Handle: RePEc:eee:jbrese:v:126:y:2021:i:c:p:605-613
    DOI: 10.1016/j.jbusres.2020.02.002
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    Citations

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    Cited by:

    1. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.
    2. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    3. Andrea Caputo & Monica Molino & Barbara Cerato & Claudio G. Cortese, 2023. "Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation," SAGE Open, , vol. 13(3), pages 21582440231, August.
    4. Halyna Mishchuk & Jana Štofková & Vita Krol & Olena Joshi & László Vasa, 2022. "Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    5. Ek Styvén, Maria & Näppä, Anna & Mariani, Marcello & Nataraajan, Rajan, 2022. "Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality," Journal of Business Research, Elsevier, vol. 141(C), pages 290-298.

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