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Chinese consumers’ willingness to pay for organic foods: a conceptual review

Author

Listed:
  • Li, Rui
  • Lee, Chien-Hsing
  • Lin, Yu-Ting
  • Liu, Chi-Wei

Abstract

China has become one of the largest food markets in the world. Alone with its rising market power, we conceptually review relevant literature to discuss important issues on Chinese consumers’ willingness to pay for organic foods. Important factors that might determine consumer willingness to pay were discussed (i.e. culture, demography, attitudinal factors, health consciousness, individual norms, consumer knowledge, food safety, environmental concern, animal welfare, purchasing power, nutritional value). We then put forward a prospect of the future research on consumers’ willingness to pay for organic foods in China and other developing countries. Practical and policy implications are also elaborated.

Suggested Citation

  • Li, Rui & Lee, Chien-Hsing & Lin, Yu-Ting & Liu, Chi-Wei, 2020. "Chinese consumers’ willingness to pay for organic foods: a conceptual review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(2), May.
  • Handle: RePEc:ags:ifaamr:303720
    DOI: 10.22004/ag.econ.303720
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    Cited by:

    1. Qing Chang & Yiheng Shu & Wuyang Hu & Xiaolei Li & Ping Qing, 2022. "Impact of the COVID-19 Pandemic on Meal Gathering in China," IJERPH, MDPI, vol. 19(24), pages 1-12, December.
    2. Qiuqin Zheng & Xiaoting Wen & Xintian Xiu & Qiuhua Chen, 2023. "Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Yang, Xiaoke & Chen, Qiuhua & Lin, Nenmei & Han, Mengzhu & Chen, Qian & Zheng, Qiuqin & Gao, Bin & Liu, Fengbo & Xu, Zhongyue, 2021. "Chinese consumer preferences for organic labels on Oolong tea: evidence from a choice experiment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), February.
    4. Togba V. Sumo & Cecilia Ritho & Patrick Irungu, 2023. "Determinants of Smallholder Rice Farmers’ Willingness-to-Pay for Private Extension Services in Liberia: The Case of Gibi District," Sustainability, MDPI, vol. 15(19), pages 1-13, September.

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