A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy
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DOI: 10.1177/21582440221147145
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- Banerjee, Archi & Sanyal, Shankha & Patranabis, Anirban & Banerjee, Kaushik & Guhathakurta, Tarit & Sengupta, Ranjan & Ghosh, Dipak & Ghose, Partha, 2016. "Study on Brain Dynamics by Non Linear Analysis of Music Induced EEG Signals," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 444(C), pages 110-120.
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- Seonjeong (Ally) Lee & Miyoung Jeong & Haemoon Oh, 2018. "Enhancing customers’ positive responses: Applying sensory marketing to the hotel website," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(1), pages 68-85, January.
- Kim, Dohee & Park, Byung-Jin (Robert), 2017. "The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment," Tourism Management, Elsevier, vol. 63(C), pages 439-451.
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- Shu-Hsien Liao & Da-Chian Hu & Hui-Ling Liu, 2024. "Influence of Online to Offline on a Chain Store: Two Moderated Mediation Models Investigation," SAGE Open, , vol. 14(2), pages 21582440241, April.
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Keywords
Guanzihling hot spring; applied music; music type; hot spring music; hotel brand image;All these keywords.
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