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How multicultural in-store music promoting ethnic products can help integrate a pluralistic society

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  • Mario Miranda
  • Inka Havrila

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  • Mario Miranda & Inka Havrila, 2005. "How multicultural in-store music promoting ethnic products can help integrate a pluralistic society," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(1), pages 41-50, June.
    • Handle: RePEc:spr:irpnmk:v:2:y:2005:i:1:p:41-50
    DOI: 10.1007/BF02893249
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    References listed on IDEAS

    as
    1. Yalch, Richard F. & Spangenberg, Eric R., 2000. "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, Elsevier, vol. 49(2), pages 139-147, August.
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