IDEAS home Printed from https://ideas.repec.org/a/igg/jamse0/v11y2024i1p1-24.html
   My bibliography  Save this article

The Influence of Atmospherics on Consumer Decision-Making Among Windhoek Restaurant Customers

Author

Listed:
  • Stanley Sebastian Cloete

    (Namibia University of Science and Technology, Namibia)

  • Efigenia Madalena Mario Semente

    (Namibia University of Science and Technology, Namibia)

Abstract

The purpose of this research was to establish the atmospheric variables used by restaurants, and to determine the relationship between atmospherics and subliminal and supraliminal stimuli. The study explored how atmospherics influenced the absolute threshold and investigated how atmospherics (pleasure, arousal, and dominance) affect the choices made by the chosen Windhoek restaurant customers. The study made use of a simple random sampling and the questionnaires were distributed to customers who dined at the said restaurant during a six-month period. The sample response rate was about 60% and yielded 175 responses. SPSS Inc Version 28 of 2021 and SPSS Amos version 26 were used for data analysis. Descriptive statistics were analysed, using factor analysis and Structural Equation Modelling (SEM) to display the data. The study established a relationship between atmospherics and subliminal as well as supraliminal stimuli. Marketing scholars are urged to psychology experts to gain greater insights on the phenomenon.

Suggested Citation

  • Stanley Sebastian Cloete & Efigenia Madalena Mario Semente, 2024. "The Influence of Atmospherics on Consumer Decision-Making Among Windhoek Restaurant Customers," International Journal of Applied Management Sciences and Engineering (IJAMSE), IGI Global, vol. 11(1), pages 1-24, January.
    • Handle: RePEc:igg:jamse0:v:11:y:2024:i:1:p:1-24
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJAMSE.349974
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jang, SooCheong (Shawn) & Namkung, Young, 2009. "Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants," Journal of Business Research, Elsevier, vol. 62(4), pages 451-460, April.
    2. Yalch, Richard F. & Spangenberg, Eric R., 2000. "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times," Journal of Business Research, Elsevier, vol. 49(2), pages 139-147, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jacob, Isaac & Khanna, Monica & Rai, Krupa A., 2020. "Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 597-607.
    2. Rayburn, Steven W. & Voss, Kevin E., 2013. "A model of consumer's retail atmosphere perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 400-407.
    3. Demoulin, Nathalie T.M., 2011. "Music congruency in a service setting: The mediating role of emotional and cognitive responses," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 10-18.
    4. Wu, Chih-Wen, 2015. "Facebook users' intentions in risk communication and food-safety issues," Journal of Business Research, Elsevier, vol. 68(11), pages 2242-2247.
    5. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    6. Walsh, Gianfranco & Shiu, Edward & Hassan, Louise M. & Michaelidou, Nina & Beatty, Sharon E., 2011. "Emotions, store-environmental cues, store-choice criteria, and marketing outcomes," Journal of Business Research, Elsevier, vol. 64(7), pages 737-744, July.
    7. Caruelle, Delphine & Shams, Poja & Gustafsson, Anders & Lervik-Olsen, Line, 2024. "Emotional arousal in customer experience: A dynamic view," Journal of Business Research, Elsevier, vol. 170(C).
    8. Bilgihan, Anil & Madanoglu, Melih & Ricci, Peter, 2016. "Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 14-21.
    9. Alvaro Rodriguez-Valencia & Jose Agustin Vallejo-Borda & German A. Barrero & Hernan Alberto Ortiz-Ramirez, 2022. "Towards an enriched framework of service evaluation for pedestrian and bicyclist infrastructure: acknowledging the power of users’ perceptions," Transportation, Springer, vol. 49(3), pages 791-814, June.
    10. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    11. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
    12. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    13. Bian, Qin & Forsythe, Sandra, 2012. "Purchase intention for luxury brands: A cross cultural comparison," Journal of Business Research, Elsevier, vol. 65(10), pages 1443-1451.
    14. Pahrudin Pahrudin & Tsung-Hua Hsieh & Li-Wei Liu & Chia-Chun Wang, 2023. "The Role of Information Sources on Tourist Behavior Post-Earthquake Disaster in Indonesia: A Stimulus–Organism–Response (SOR) Approach," Sustainability, MDPI, vol. 15(11), pages 1-23, May.
    15. Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013. "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 153-163.
    16. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
    17. Yen-Chieh Chen & Meng-Chien Li & Shou-Der Weng & Yi-Chieh Wang, 2023. "A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy," SAGE Open, , vol. 13(1), pages 21582440221, January.
    18. Mario Miranda & Inka Havrila, 2005. "How multicultural in-store music promoting ethnic products can help integrate a pluralistic society," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(1), pages 41-50, June.
    19. Dennis, Charles & Joško Brakus, J. & Gupta, Suraksha & Alamanos, Eleftherios, 2014. "The effect of digital signage on shoppers' behavior: The role of the evoked experience," Journal of Business Research, Elsevier, vol. 67(11), pages 2250-2257.
    20. Andersson, Pernille K. & Kristensson, Per & Wästlund, Erik & Gustafsson, Anders, 2012. "Let the music play or not: The influence of background music on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 553-560.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jamse0:v:11:y:2024:i:1:p:1-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.