IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v9y2017i12p2240-d121593.html
   My bibliography  Save this article

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Author

Listed:
  • Kai-Chih Chang

    (Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung 95092, Taiwan)

  • Tsuifang Hsieh

    (Department of Hospitality Management, Nanya Institute of Technology, Taoyuan 32091, Taiwan
    Department of Business Administration, National Dong Hwa University, Hualien 97401, Taiwan)

Abstract

The sustainable development of the festival depends on the support and participation of residents and tourists. There are a number of practical and theoretical gaps regarding the hosts and guests in festival literature. This study attempts to fill the host–guest gap based on the theory of reasoned action to construct and exam a relationship model. Taking the 2016 Summer Festival during busy season as an example in Hualien, 1165 questionnaires were valid, and data were analyzed by SEM (structural equation modeling). Results showed that the hosts had higher perception than the guests in terms of the festival benefits, identity, and support. This study has two concept models: the guest model and the host model. In the host model, the local-development benefits have more positive relationships to affect the festival support and festival identity than the recreation-experience benefits. On the other hand, the recreation-experience benefits could affect the festival support, but the festival identity could not in the guest model. The results of this study indicate that the festival organizers or the public sectors must be pay attention to the viewpoints of the guests and hosts in order to achieve the sustainable development objectives.

Suggested Citation

  • Kai-Chih Chang & Tsuifang Hsieh, 2017. "From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests," Sustainability, MDPI, vol. 9(12), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:12:p:2240-:d:121593
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/9/12/2240/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/9/12/2240/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Adina Letiţia Negruşa & Valentin Toader & Rozalia Veronica Rus & Smaranda Adina Cosma, 2016. "Study of Perceptions on Cultural Events’ Sustainability," Sustainability, MDPI, vol. 8(12), pages 1-17, December.
    2. Pereira,Luiz Carlos Bresser & Maravall,José María & Przeworski,Adam, 1993. "Economic Reforms in New Democracies," Cambridge Books, Cambridge University Press, number 9780521438452, September.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Pavluković, Vanja & Armenski, Tanja & Alcántara-Pilar, Juan Miguel, 2017. "Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?," Tourism Management, Elsevier, vol. 63(C), pages 42-53.
    5. Grimble, Robin & Wellard, Kate, 1997. "Stakeholder methodologies in natural resource management: a review of principles, contexts, experiences and opportunities," Agricultural Systems, Elsevier, vol. 55(2), pages 173-193, October.
    6. Huiling Chen & Wei Tao, 2017. "The Revival and Restructuring of a Traditional Folk Festival: Cultural Landscape and Memory in Guangzhou, South China," Sustainability, MDPI, vol. 9(10), pages 1-18, October.
    7. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Young-Gyun Ahn & Min-Kyu Lee, 2021. "Elasticity of the Number of World Cruise Tourists Using the Vector Error Correction Model," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    2. Xiubai Li & Jinok Susanna Kim & Timothy J. Lee, 2021. "Contribution of Supportive Local Communities to Sustainable Event Tourism," Sustainability, MDPI, vol. 13(14), pages 1-12, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    2. Organ, Kate & Koenig-Lewis, Nicole & Palmer, Adrian & Probert, Jane, 2015. "Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices," Tourism Management, Elsevier, vol. 48(C), pages 84-99.
    3. Quintal, Vanessa Ann & Thomas, Ben & Phau, Ian, 2015. "Incorporating the winescape into the theory of planned behaviour: Examining ‘new world’ wineries," Tourism Management, Elsevier, vol. 46(C), pages 596-609.
    4. Diana A. Londoño-Pulgarín & Francisco Muñoz-Leiva & Esmeralda Crespo-Almendros, 2020. "Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis," Energies, MDPI, vol. 13(19), pages 1-24, September.
    5. Frazen Tolentino-Zondervan & Enide Bogers & Luc van de Sande, 2021. "A Managerial and Behavioral Approach in Aligning Stakeholder Goals in Sustainable Last Mile Logistics: A Case Study in the Netherlands," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    6. Mehdi Khademi Gerashi & Farbod Fakhreddin, 2021. "Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 298-310, December.
    7. Gonyo, Sarah Ball & Fleming, Chloe S. & Freitag, Amy & Goedeke, Theresa L., 2021. "Resident perceptions of local offshore wind energy development: Modeling efforts to improve participatory processes," Energy Policy, Elsevier, vol. 149(C).
    8. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    9. Bilgihan, Anil & Madanoglu, Melih & Ricci, Peter, 2016. "Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 14-21.
    10. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    11. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    12. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    13. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    14. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    15. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.
    16. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.
    17. John S. Earle & Scott Gehlbach, 2003. "A Spoonful of Sugar: Privatization and Popular Support for Reform in the Czech Republic," Economics and Politics, Wiley Blackwell, vol. 15(1), pages 1-32, March.
    18. Jacqueline Ruth & Steffen Willwacher & Oliver Korn, 2022. "Acceptance of Digital Sports: A Study Showing the Rising Acceptance of Digital Health Activities Due to the SARS-CoV-19 Pandemic," IJERPH, MDPI, vol. 19(1), pages 1-16, January.
    19. Jariyasunant, Jerald & Carrel, Andre & Ekambaram, Venkatesan & Gaker, David & Sengupta, Raja & Walker, Joan L., 2012. "The Quantified Traveler: Changing transport behavior with personalized travel data feedback," University of California Transportation Center, Working Papers qt3047k0dw, University of California Transportation Center.
    20. Brown, Philip & Roper, Simon, 2017. "Innovation and networks in New Zealand farming," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(3), July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:9:y:2017:i:12:p:2240-:d:121593. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.