Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
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DOI: 10.1177/2158244020945712
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References listed on IDEAS
- Kadic-Maglajlic, Selma & Boso, Nathaniel & Micevski, Milena, 2018. "How internal marketing drive customer satisfaction in matured and maturing European markets?," Journal of Business Research, Elsevier, vol. 86(C), pages 291-299.
- Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
- Sayyed Mohsen Zare & Ali Shaemi Barzoki & Mohammad Esmaeil Ansari & Mehdi Abzari, 2018. "Human capital differentiation: toward human resource systems differentiation," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 15(4), pages 363-387.
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- Marcela-Sefora Nemteanu & Dan-Cristian Dabija, 2021. "The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(7), pages 1-16, April.
- Khalid Zia & Hadi Noor Ul, 2021. "Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing," Management & Marketing, Sciendo, vol. 16(3), pages 228-245, September.
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Keywords
internal marketing; organizational commitment; human resources management; co-operativism; Ecuador;All these keywords.
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