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A Social Cognitive Perspective on Opportunity Evaluation

Author

Listed:
  • Trayan Kushev
  • Manju K. Ahuja
  • Robert E. Carter

Abstract

This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship.

Suggested Citation

  • Trayan Kushev & Manju K. Ahuja & Robert E. Carter, 2019. "A Social Cognitive Perspective on Opportunity Evaluation," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 28(1), pages 35-67, March.
    • Handle: RePEc:sae:jouent:v:28:y:2019:i:1:p:35-67
    DOI: 10.1177/0971355718810570
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    References listed on IDEAS

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