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The Determinants of Television Audience for Professional Cycling

Author

Listed:
  • César Rodríguez
  • Levi Pérez
  • Víctor Puente
  • Plácido Rodríguez

Abstract

This research is intended to assess the determinants of the television (TV) audience in Spain for professional cycling. Our data refer to cycling races broadcast on several Spanish TV channels and make it possible to compute three different audience variables: rating , share, and number of viewers . The most original contributions of this research are the new indicators of competitive balance for cycling races that are proposed here. The outcomes show that audience ratings depend mainly on the following features: competitive balance, the type of stage and race, the nationality of the race leader, and inertial behaviors on the part of viewers.

Suggested Citation

  • César Rodríguez & Levi Pérez & Víctor Puente & Plácido Rodríguez, 2015. "The Determinants of Television Audience for Professional Cycling," Journal of Sports Economics, , vol. 16(1), pages 26-58, January.
    • Handle: RePEc:sae:jospec:v:16:y:2015:i:1:p:26-58
    DOI: 10.1177/1527002512471536
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    References listed on IDEAS

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    2. Mara Konjer & Henk Erik Meier & Katrin Wedeking, 2017. "Consumer Demand for Telecasts of Tennis Matches in Germany," Journal of Sports Economics, , vol. 18(4), pages 351-375, May.
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    4. Dietl, Helmut & Özdemir, Anil & Rendall, Andrew, 2020. "The role of facial attractiveness in tennis TV-viewership," Sport Management Review, Elsevier, vol. 23(3), pages 521-535.
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    6. Raul Caruso & Francesco Addesa & Marco Di Domizio, 2019. "The Determinants of the TV Demand for Soccer: Empirical Evidence on Italian Serie A for the Period 2008-2015," Journal of Sports Economics, , vol. 20(1), pages 25-49, January.
    7. Georgios Nalbantis & Tim Pawlowski & Dominik Schreyer, 2023. "Substitution Effects and the Transnational Demand for European Soccer Telecasts," Journal of Sports Economics, , vol. 24(4), pages 407-442, May.
    8. Chase Gooding & E. Frank Stephenson, 2017. "Superstars, Uncertainty of Outcome, and PGA Tour Television Ratings," Journal of Sports Economics, , vol. 18(8), pages 867-875, December.
    9. Bizzozero, Paolo & Flepp, Raphael & Franck, Egon, 2016. "The importance of suspense and surprise in entertainment demand: Evidence from Wimbledon," Journal of Economic Behavior & Organization, Elsevier, vol. 130(C), pages 47-63.
    10. Van Reeth, Daam, 2019. "Forecasting Tour de France TV audiences: A multi-country analysis," International Journal of Forecasting, Elsevier, vol. 35(2), pages 810-821.

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