Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers
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DOI: 10.1177/0972150918778924
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References listed on IDEAS
- Badgaiyan, Anant Jyoti & Verma, Anshul, 2014. "Intrinsic factors affecting impulsive buying behaviour—Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 537-549.
- Rook, Dennis W & Fisher, Robert J, 1995. "Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 305-313, December.
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- Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
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Keywords
Personality; cognition; affection; structure equation modelling; impulsive buying;All these keywords.
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