IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v17y2016i6p1314-1338.html
   My bibliography  Save this article

Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market

Author

Listed:
  • Vineet Sehgal
  • Mahim Sagar
  • Ravi Shankar

Abstract

Globally, mobile virtual network operators (MVNOs) are popular among subscribers in established MVNO markets of America, Europe and Asia-Pacific, where regulatory authorities have allowed them to operate. Their revenues and subscribers have grown fast during last few years. Globally, MVNOs had 134 million customers, with a revenue of more than 25 billion USD in 2014. The Indian government intends to allow MVNOs in the Indian telecommunication market. The government’s approval to allow MVNO’s will open up new opportunities for firms which intend to launch MVNOs. Given the impending introduction of MVNOs in India and its importance, this research article focuses on determining the key factors that will influence MVNOs in India. The study also attempts to identify inter-linkages among various factors and develops a model that would be helpful for industry and academia in getting a better understanding of factors that will drive MVNOs in India. Grounded theory was used to identify the key factors and total interpretive structural modelling (TISM) was used to understand the hierarchy amongst various factors and interpret the relationship amongst them. The identified factors were empirically validated using factor analysis. Key managerial insights were obtained by developing a model for the set of factors, specific to the Indian context. The hierarchical model developed during the study provides a better understanding about relationships between various factors of interest. The research findings can immensely benefit potential MVNOs in identifying the areas they should focus on in the Indian context. Findings report that factors, such as reservation of spectrum capacity by the government, spare radio spectrum, differentiated value-added services (VAS) offered by MVNOs, willingness of mobile network operators, competitive intensity, wholesale tariff regulation, MVNOs’ business strategy and retail tariff, will play a key role in MVNOs’ success in India.

Suggested Citation

  • Vineet Sehgal & Mahim Sagar & Ravi Shankar, 2016. "Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market," Global Business Review, International Management Institute, vol. 17(6), pages 1314-1338, December.
  • Handle: RePEc:sae:globus:v:17:y:2016:i:6:p:1314-1338
    DOI: 10.1177/0972150916660395
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150916660395
    Download Restriction: no

    File URL: https://libkey.io/10.1177/0972150916660395?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jitesh Thakkar & S.G. Deshmukh & A.D. Gupta & Ravi Shankar, 2007. "Development of a balanced scorecard," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 56(1), pages 25-59, January.
    2. Shin, Dong-Hee, 2010. "MVNO services: Policy implications for promoting MVNO diffusion," Telecommunications Policy, Elsevier, vol. 34(10), pages 616-632, November.
    3. Kanika Bhal & Nivedita Leekha, 2008. "Exploring Cognitive Moral Logics Using Grounded Theory: The Case of Software Piracy," Journal of Business Ethics, Springer, vol. 81(3), pages 635-646, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Badran, Mona Farid, 2019. "eHealth in Egypt: The demand-side perspective of implementing electronic health records," Telecommunications Policy, Elsevier, vol. 43(6), pages 576-594.
    2. Ilkka Sillanpää, 2012. "Empirical Study of Measuring Supply Chain Performance," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    3. Bian, Xuemei & Wang, Kai-Yu & Smith, Andrew & Yannopoulou, Natalia, 2016. "New insights into unethical counterfeit consumption," Journal of Business Research, Elsevier, vol. 69(10), pages 4249-4258.
    4. Karamti, Chiraz, 2019. "Lopsided effects of telecom reforms on mobile markets in the enlarged EU: Evidence from dynamic quantile model," Telecommunications Policy, Elsevier, vol. 43(3), pages 238-261.
    5. Shui-Lien Chen & June-Hong Chen & Shiou Chi Chang, 2017. "Understanding the Antecedents of Individuals Intention of Using Cloud Services," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 139-166, August.
    6. Hsu, David W.L. & Shen, Yung-Chi & Yuan, Benjamin J.C. & Chou, Chiyan James, 2015. "Toward successful commercialization of university technology: Performance drivers of university technology transfer in Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 92(C), pages 25-39.
    7. Xiaohong Jiang & Huiying Wang & Xiucheng Guo & Xiaolin Gong, 2019. "Using the FAHP, ISM, and MICMAC Approaches to Study the Sustainability Influencing Factors of the Last Mile Delivery of Rural E-Commerce Logistics," Sustainability, MDPI, vol. 11(14), pages 1-18, July.
    8. V. R. Pramod & D. K. Banwet & P. R. S. Sarma, 2016. "Understanding the barriers of service supply chain management: an exploratory case study from Indian telecom industry," OPSEARCH, Springer;Operational Research Society of India, vol. 53(2), pages 358-374, June.
    9. He-Yau Kang & Meng-Chan Hung & W. L. Pearn & Amy H. I. Lee & Mei-Sung Kang, 2011. "An Integrated Multi-Criteria Decision Making Model for Evaluating Wind Farm Performance," Energies, MDPI, vol. 4(11), pages 1-25, November.
    10. Kim, Junghwan & Kim, Seongcheol & Nam, Changi, 2016. "User resistance to acceptance of In-Vehicle Infotainment (IVI) systems," Telecommunications Policy, Elsevier, vol. 40(9), pages 919-930.
    11. Liao, Chun-Hsiung & Lien, Chun-Yu, 2012. "Measuring the technology gap of APEC integrated telecommunications operators," Telecommunications Policy, Elsevier, vol. 36(10), pages 989-996.
    12. Nikou, Shahrokh, 2018. "Internet of Things: Exploring households' intention to use smart home technology," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190335, International Telecommunications Society (ITS).
    13. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    14. Kawaljeet Kaur Kapoor & Yogesh K. Dwivedi & Michael D. Williams, 2015. "Examining the role of three sets of innovation attributes for determining adoption of the interbank mobile payment service," Information Systems Frontiers, Springer, vol. 17(5), pages 1039-1056, October.
    15. Paranitharan Kannusamy Panneer Selvam & Ramesh Babu Thangavelu, 2019. "The IMBES model for achieving excellence in manufacturing industry: an interpretive structural modeling approach," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(4), pages 602-622, August.
    16. Aleksander Janeš & Armand Faganel, 2015. "Managing Sustainable Profit," MIC 2015: Managing Sustainable Growth; Proceedings of the Joint International Conference, Portorož, Slovenia, 28–30 May 2015,, University of Primorska, Faculty of Management Koper.
    17. Lee-Yun Pan & Shih-Chi Chang & Chia-Chi Sun, 2014. "A three-stage model for smart phone use antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 1107-1115, March.
    18. Nor Nadia Normahazan & Intan Salwani Mohamed & Nabilah Rozzani, 2020. "Drivers Contributing to the Implementation of Generalized Audit Software (GAS) within Audit Firms in Malaysia," Business and Economic Research, Macrothink Institute, vol. 10(2), pages 341-354, June.
    19. Bhupender Singh & Sandeep Grover & Vikram Singh, 2017. "A benchmarking model for Indian service industries using MICMAC and WISM approach," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 8(2), pages 1266-1281, November.
    20. Yang, Chaofan & Sun, Yongqiang & Shen, Xiao-Liang, 2022. "Beyond anger: A neutralization perspective of customer revenge," Journal of Business Research, Elsevier, vol. 146(C), pages 363-374.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:17:y:2016:i:6:p:1314-1338. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.