Exploring Consumer Purchase Behaviour: Foreign Versus Local Brands
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DOI: 10.1177/0972150913501600
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References listed on IDEAS
- Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. "Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 50-66, June.
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Keywords
Brand; perceived quality; need for uniqueness; customer behaviour; emotional value; purchase process;All these keywords.
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