Adoption and Challenges Underlying OTT Platform in India during Pandemic: A Critical Study of Socio-Economic and Technological Issues
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DOI: 10.1177/23197145221101676
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References listed on IDEAS
- Katherine Chen, Yi-Ning, 2019. "Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis," Telecommunications Policy, Elsevier, vol. 43(9).
- Garima Gupta & Komal Singharia, 2021. "Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis," Vision, , vol. 25(1), pages 36-46, March.
- Ram Subramanian, 2021. "Shemaroo’s Identity Crisis in the Indian Video Market," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 25(01), pages 11-31, March.
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Keywords
Adoption; content; cost; COVID; entrainment; OTT; social; technology;All these keywords.
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