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Artificial Intelligence, Digital Trends and Globalization: Future Research Trends

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  • Vanessa Ratten

Abstract

Artificial intelligence is rapidly changing businesses based on digital trends and globalization. The aim of this article is to focus on emerging research trends regarding artificial intelligence that will influence global business management. This is significant as there have been rapid changes recently regarding artificial intelligence, including the surge in interest in generative forms. This article summarizes the trends taking place in the adoption process of artificial intelligence and what business managers need to do in order to increase their competitiveness. A brief history of how artificial intelligence has developed is stated, along with the main international business uses for artificial intelligence. Implications at the managerial and policy levels are stated that highlight the relevance and interesting nature of artificial intelligence in international business.

Suggested Citation

  • Vanessa Ratten, 2024. "Artificial Intelligence, Digital Trends and Globalization: Future Research Trends," FIIB Business Review, , vol. 13(3), pages 286-293, May.
    • Handle: RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:286-293
    DOI: 10.1177/23197145231222774
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